The Fee is Completely Up to You

My fees vary depending on the size and scope of the project.

I'm in the middle of the upper third of copywriters when it comes to my rates.

If you look at my fees as a cost, I'm always going to seem expensive. If you look at my fees as an investment, then you're getting an excellent value.

Three Levels of Service

In general, I base my fees on your precise needs using a three-tier system.

Tier 1. Single version of the copy. You provide the research and information necessary for the copy.

Tier 2. Single version of the copy. I conduct extensive research to find the necessary facts for the copy.

Tier 3. Multiple versions of the copy. Headlines, sub-heads, offers, and other elements to test. I also conduct the research.

Copy is provided typeset with instructions for the graphic designer and/or developer.

Conversion Expectations

Based on results I've achieved for clients, here's the conversion you can expect for a long-form sales letter based on these tiers.

Tier 1: 1-2%

Tier 2: 2-3%

Tier 3: 3-6%

Estimated Investment

The exact quote for the project will vary but here's what I would estimate based on the three tiers for a 2,000 word sales letter for a product priced from $39-$129.

Note: I've based these quotes on a single project. I provide discounts for clients with repeat business and can also work on a retainer.

Tier 1: $1,500

Tier 2: $3,000

Tier 3: $7,000

Is the Investment Worth It?

First, if you've been writing the copy yourself, then consider the time savings. Many clients hire me simply to clear up bandwidth. If your time is worth $100 an hour and I save you 40 hours, then I've created $4,000 in bandwidth.

Second, if you generate significant sales from the copy, the ROI can be strong. Let's run the numbers.

Net product revenue: $50

Traffic to the sales page: 100,000 unique visitors

Conversion: 2%

Sales: 2,000

Revenue: $100,000

And this is before making back end sales.

Please go here for a quote or call 704-517-0241.

If you see my fee as a cost, then you will always be disappointed. If you see my fee as an investment, then you'll be delighted. You bring the traffic. I'll bring the conversion.