In my last blog, I wrote about Matt, the cartoonist for The Daily Telegraph. He celebrates 25 years of writing and drawing seriously brilliant cartoons.
Matt comes across as almost embarassingly shy. Not exactly a 'type A' salesman.
If you're in direct marketing, the story of how Matt got the front page gig at one of the world's biggest newspapers clearly shows the most important part of direct marketing: PERSISTENCE.
Matt discovered the decision maker and dropped off cartoons and jokes six days a week. After dropping off the material, he would 'hang around' hoping to speak with the decision maker. Ultimately, the newspaper asked him to produce a cartoon every day.
Yes, if you're a direct response copywriter, or a direct marketer, the copy has to be persuasive. But, ultimately, persistence is always going to pay off. Matt provides the proof. And he's the least exuberant hype-like person I've ever seen.
I'm also a Dan Kennedy Certified Copywriter for Info-Marketers.
Disclaimer for the above.
The Dan Kennedy Copywriter for Info-Marketers Certification is awarded to professional copywriters who have successfully completed a course of study of preparation for such copywriting. This Certification has not been provided by an accredited education institution. It does not constitute endorsement of or liability for any individual copywriter by Mr. Kennedy or any companies or organizations affiliated with Mr. Kennedy. The client's relationship is solely with the individual copywriter retained via any agreement.