Direct Response Copywriter on The Not-So-Secret Secret
/I run into a lot of people in/from the business world. I meet people with business degrees. I meet successful entrepreneurs. I meet business academics. Pretty much the whole shebang.
Many of these people want to know what I do.
I tell them, “I’m a direct response copywriter.”
And then I get a blank stare or a few moments of embarrassing silence … even from people in business.
Quite a few people think I’m some type of lawyer, specializing in the realm of intellectual property, specifically the little ‘c’ sign.
©
That’s copyright, not copywriting.
Quite a big difference.
Even though I’m in the writing business and words are my day-to-day existence, I’ve never really come up with a quick and simple definition of what a direct response copywriter really does.
Here are just a few of my efforts.
*It’s sort of like those infomercials.
I’m a salesman in print.
I write ads.
BUT WAIT … THERE’S MORE.*
The problem with the last explanation is this … it makes me seem a tad low-end. That’s not how I operate. I’m not trying to fool or con anyone. I’ll leave that to the bankers from a certain national bank.
Let me make it much, much easier for everyone.
The people who know what a direct response copywriter does … and hire a good one … make a TON of money.
One of my clients has organized sales in excess of $400 million for their products. A major international company purchased another client for tens of millions. The copy is part of the equation.
Let me say it again …
The people who know what a direct response copywriter does … and hire a good one … make a TON of money.
Certain people in advertising and marketing fully understand my work and how I write copy. But they won’t hire me or another direct response copywriter because they’re worried about “brand equity” and other such nonsense.
Oh well … that’s your loss as the money leaves for your competition.
How many direct response copywriters are there in the world? About 200-300 who can genuinely motivate potential customers to become actual customers.
This explains, in part, why so many people in business don’t know what I do.
I hope that changes.
I’ll write it one more time.
The people who know what a direct response copywriter does … and hire a good one … make a TON of money.
