Direct Response Copywriter on AWAI Bootcamp

Just returned from the AWAI Bootcamp and Job Fair. It was my second time attending the event and here are some general thoughts.

  • If you're a direct response copywriter, this event is a must. The organizers get excellent and relevant speakers plus the job fair is for real: serious marketers looking for writers.
  • I always enjoy hanging with fellow copywriters. We all compete but it's collegial. I finally met some copywriters I've known for a long time but have never met in person.
  • There are lots of newcomers at this event and it must be slightly overwhelming. These are newcomers to this business. My advice ... keep plugging away and read everything you can. Start by making your website awesome.
  • Beautiful, clear, and even slightly cool Florida weather. I always enjoy visiting Delray Beach. It's a scene. And I saw a Kiss cover band for the first time ... sorry ... tribute band.
  • Brian Kurtz was excellent when he was talking about what it takes to work for a big mailer like Boardroom. He was extremely generous with his advice.
  • Speakers included some of the "usual suspects" like Bob Bly and Dan Kennedy -- who both brought it -- but I enjoyed hearing from some people who rarely speak ... like Richard Armstrong, a long-time "A" list copywriter who gave the keynote address. He spoke about connecting the copy to the dominant emotions of the potential client or customer.
  • Carline Anglade-Cole was inspirational as was Clayton Makepeace.
  • It was a treat to hear Herschell Gordon-Lewis who gave a rousing presentation. Afterwards, I had the opportunity to have lunch with Herschell and two fellow copywriters. Herschell also makes horror movies and is known as the "Godfather of Gore." He calls his work "splatter" movies. Thank you to Denise Rich for organizing (and paying for) the impromptu lunch with a true master of direct response copwyriting.
  • Met some great potential clients at the job fair and secured some valuable work. I went into the room with a plan and met with 15 potential clients. To me, the job fair is the #1 benefit of the AWAI Bootcamp.
  • I entered the Clayton Makepeace spec challenge but did not win. However, I entered the AWAI spec challenge and my lead/headline for bootcamp earned a 'W' plus a $1,000 check. Better than a poke in the eye with a sharp stick!
  • Delray Beach has some "flash" restaurants and they're all good (or look good) but my favorite hang out is The Blue Anchor, a local's place.

Overall, it was a great event and I plan to attend next year. Thanks to AWAI for putting this on.

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I'm a direct response copywriter. I specialize in providing direct response copy for the direct marketing environment for clients around the planet. I specialize in sales page copy ... copy that persuades readers to pull out their credit card and buy. Enter your info to the right for my free series: Seven Steps to High Converting Copy. Or contact me here if you have a project you'd like me to quote.

I'm also a Dan Kennedy Certified Copywriter for Info-Marketers.

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Disclaimer for the above.

The Dan Kennedy Copywriter for Info-Marketers Certification is awarded to professional copywriters who have successfully completed a course of study of preparation for such copywriting. This Certification has not been provided by an accredited education institution. It does not constitute endorsement of or liability for any individual copywriter by Mr. Kennedy or any companies or organizations affiliated with Mr. Kennedy. The client's relationship is solely with the individual copywriter retained via any agreement.

Direct Response Copywriter on the AWAI Bootcamp. Part 2. Drayton Bird.

By Scott Martin

One of the highlights of the AWAI 2013 FastTrack to Copywriting Success Bootcamp and Job Fair was Drayton Bird's speech.

Drayton Bird is a famous direct response copywriter. He's based in the UK and has worked for numerous agencies including Ogilvy. You can see his full info here.

A veteran of many direct response copywriting wars, the spry and youthful Bird gave a witty presentation. Here's what I took away ...

  • Be careful if you decide to get married. Three of Bird's wives tried to kill him. I suppose the title of Bird's next book could be: Bird on Birds.
  • Focus entirely on results.
  • Keep pounding away until you get the results you really want.

Later, I had a chance to meet Bird and we talked about his excellent book, How to Write Sales Letters that Sell. In addition to providing salient advice about copywriting, Bird details how to approach potential clients -- the ones you want. The book is out of print now and copies cost around $50. Maybe I should sell mine!

If you get a chance to study Bird's work, it's worth the effort.

And here I am with Drayton Bird.

Thank you to the people at AWAI for getting Drayton Bird to Delray Beach.

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Before the bootcamp, I entered one of the competitions: the Clayton Makepeace Spec Challenge. I came 3rd out of 48 entries which was fun.

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I'm a direct response copywriter. I specialize in providing direct response copy for the direct marketing environment for clients around the planet. I specialize in sales page copy, landing page copy and copy that persuades readers to pull out their credit card and buy. Enter your info to the right for my free series: Seven Steps to High Converting Copy. Or contact me here if you have a project you'd like me to quote.

I'm also a Dan Kennedy Certified Copywriter for Info-Marketers.

*

Disclaimer for the above.

The Dan Kennedy Copywriter for Info-Marketers Certification is awarded to professional copywriters who have successfully completed a course of study of preparation for such copywriting.  This Certification has not been provided by an accredited education institution.  It does not constitute endorsement of or liability for any individual copywriter by Mr. Kennedy or any companies or organizations affiliated with Mr. Kennedy. The client's relationship is solely with the individual copywriter retained via any agreement.

Direct Response Copywriter on the AWAI Bootcamp. Part 1.

By Scott Martin

Or should it be boot camp? Either way, I spent a chunk of last week at the AWAI Bootcamp in beautiful Delray Beach, Florida. Over the next few days, I'll provide some thoughts about the event, focusing on some techniques I picked up and can share. I will also describe the event itself -- from the perspective of a direct response copywriter. I paid my way to attend so it was important to pick up some techniques and make some solid contacts.

Officially called the AWAI 2013 FastTrack to Copywriting Success Bootcamp and Job Fair, the event is an annual gathering of sorts for copywriters from around the world. Some are totally new to the game while many of the rock stars of direct response copywriting attend: Clayton Makepeace, Bob Bly, and Drayton Bird. Most of the events take place in the ballroom at the Delray Beach Marriott which is a resort hotel right next to the Atlantic. It's a pleasant spot and I enjoyed my walk back and forth over the Intracoastal Waterway to my hotel which was a little inland.

The event comprises seminars, speeches, contests, and a meet and greet (the job fair) where about 30 direct marketers can liaise with direct response copywriters.

Bill Bonner was the keynote speaker on the Wednesday night. Bonner founded Agora and is currently president of the company. He's a big name in direct response. I was especially keen to hear Bonner as I'm working on a promotion right now for an Agora entity.

He gave a wonderful speech, bouncing around from topic to topic. My biggest takeaway? He likes copy where the reader becomes the hero in the story. I'm going to use that technique more over the next several months.

Sometimes these gatherings can be a major pitch-fest but, for the most part, the bootcamp provided valuable speakers with useful information. So no complaints there.

In the next blog, I'll discuss Drayton Bird's speech.

Before the bootcamp, I entered one of the competitions: the Clayton Makepeace Spec Challenge. I came 3rd out of 48 entries which was fun.

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I'm a direct response copywriter. I specialize in providing direct response copy for the direct marketing environment for clients around the planet. I specialize in sales page copy, landing page copy and copy that persuades readers to pull out their credit card and buy. Enter your info to the right for my free series: Seven Steps to High Converting Copy. Or contact me here if you have a project you'd like me to quote.

I'm also a Dan Kennedy Certified Copywriter for Info-Marketers.

*

Disclaimer for the above.

The Dan Kennedy Copywriter for Info-Marketers Certification is awarded to professional copywriters who have successfully completed a course of study of preparation for such copywriting.  This Certification has not been provided by an accredited education institution.  It does not constitute endorsement of or liability for any individual copywriter by Mr. Kennedy or any companies or organizations affiliated with Mr. Kennedy. The client's relationship is solely with the individual copywriter retained via any agreement.