Direct Response Copywriter Case Studies

Helping Companies Increase Profits, Improve Conversion, and Generate More Revenue... More Often...

Important note: non-disclosure agreements keep me from providing specifics on this page. To get specific examples of copy, please contact me here.

Meet a few of my clients and read about the success.


Launching New Products … Company Becomes #1 Fastest-Growing in the Charlotte Region

A small company in Charlotte, North Carolina, entered four of the most competitive niches in the dietary supplements space. I helped them re-launch one product. Then I wrote copy for the launch of 3 new supplements. All the supplements have been extremely successful. The Charlotte Business Journal named the company its fastest-growing in 2013. Copy was tested extensively. Today, the company owns 3 of the most successful brands in the alternative health market and I helped to launch these products and still write copy for the parent company.

Type of Company: Dietary Supplements. Direct Response Copy Written: AdWords. Display ads. Long-form copy. Advertorials. Emails. Upsells.


Providing Australia’s Top Digital Agency with Rock-Solid Copy

One of my long-term clients is one of Australia’s top digital advertising agencies. I provide them with direct response copy for long-form sales pages, landing pages, emails, and squeeze pages. The agency’s clients are from a wide range of industries including real estate, banking, solar energy, and residential services.

Type of Company: Digital Advertising Agency. Direct Response Copy Written: Long-form copy. Advertorials. Emails. Landing pages. Squeeze pages.


Helping a Golf Sales Company Grow and Become a Force in the Golf Industry

Golf can be a difficult market to enter … for any company. However, this golf client has built an opt-in database of well over 20 million golfers. I have helped this client sell products, services, and instruction. The company was recently acquired by a major communications company. I have written over 350 promotions for this company in 6 years.

Type of Company: Golf Sales. Direct Response Copy Written: Emails. Long-form direct response copy. Video Sales Letters.


Blog with 7,000 Followers

I wrote a blog twice a month for a well known Software as Service company and it generated over 7,000 unique views each post. The subject was usually direct response copywriting or conversion.

Type of Company: Internet provider. Direct Response Copy Written: Bi-monthly blog.


Motivating Over 12,000 People to Visit a Tiny Restaurant

Three friends own a restaurant – in one of the most inconvenient locations on the planet. I helped them build an opt-in email database of over 3,600 emails. People on the list receive a free birthday dinner and this promotion has motivated over 12,000 people to come to the restaurant, many for the first time. Email open rates for regular emails are 31% … industry average is 19%.

Type of Company: Restaurant and Bar. Direct Response Copy Written: Emails. Copy. Autoresponders.


VSL for Major Financial Publisher

I’m currently working with one of the world’s largest financial publishers. The project is a front-end video sales letter (VSL). I’m working with the director of marketing and the copy chief.

Type of Company: Financial Publisher. Direct Response Copy Written: Video sales letter and long-form copy.


VSL for Health Publisher

A health publisher based in Texas wanted to publish a book about a hot topic in the health field. They hired me to write the video sales letter (VSL) for the book and it generated over $1.5 million per month for a $19 book.

Type of Company: Halth Publisher. Direct Response Copy Written: Video sales letter and long-form copy. Upsell copy.


New Control for Health Provider in Southern California

A mailing house contracted me to write direct mail pieces for a noted health care provider in Orange County, California. The pieces established new controls and generated fresh, highly-qualified leads for the provider.

Type of Company: Health provider. Direct Response Copy Written: Direct mail.


Sales Copy for Expert's Manual

One of my clients is one of the world's top authorities in his field. He asked me to ghostwrite a book then help him reach his market. We changed the book into a success manual and charged $127, selling well over 1,000 copies to a list of 15,000 prospects.

Type of Company: Golf Information Publisher. Direct Response Copy Written: Video sales letter, long-form copy, and emails.


VSL and Long-Form Copy for Information Marketer

A clients sells a series of training videos for professionals in advertising. The copy has motivated, on cold traffic, people to invest $500 in the program.

Type of Company: Creative services Publisher. Direct Response Copy Written: Video sales letter and long-form copy plus upsell copy.


Advertorials for affiliate marketer beat controls.

I have written well over 100 advertorials for a company in the affiliate space. Many of these have beaten long established controls. Advertorials sell health products, home electronics, and related products.

Type of Company: Affiliate Publisher. Direct Response Copy Written: Advertorials and landing pages.


Sales letter for advertising agency.

One client provides specific advertising services to dental offices. They contracted me to write a sales letter to their list of prospects. The letter generated over 50 highly-qualified leads. I also wrote for their digital assets including explainer videos.

Type of Company: Specialist advertising agency. Direct Response Copy Written: Direct mail and video scripts.


Magalog and Sales Page Beat Control for Dietary Supplement

I wrote a sales page and magalog for one of the top anti-aging companies in the United States, based in Florida. The copy beat existing controls and remains the control.

Type of Company: Alternative health. Direct Response Copy Written: Long-form copy. Magalog.


VSL for Financial Publisher in the Consumer Credit Space.

This client publishes information to help pepole rebuild credit and maintain excellent credit. I wrote a VSL to motivate potential customers to purchase an information product.

Type of Company: Financial Publisher. Direct Response Copy Written: Video sales letter, long-form copy, and upsell copy.


Back End Email Series for Company in the Survival Preparation Space

A company that sells products and information for survivalists contracted me to write a series of AR emails for their database. The series motivated current customers to click through to high-ticket new products and services.

Type of Company: Prepper Publisher. Direct Response Copy Written: Emails.


Copy for Start Up in the Employment Space

A nascent company that puts telecom engineers and engineering companies together asked me to write copy across its entire platform. The copy helped generate traffic and motivated potential candiates to sign up for the service. It also made companies aware of the service and its benefits.

Type of Company: Employment service. Direct Response Copy Written: Emails. Sales pages. Landing pages. PPC ads.


Lead Generation Copy for Major Fitness Company

One of the biggest names in the fitness space contracted me to write lead generation copy for a major launch. This copy comprised emails, advertorials, sales pages, upsells, and transaction pages. The company experienced a successful launch of a new product.

Type of Company: Fitness information. Direct Response Copy Written: Emails. Sales pages. Landing pages. PPC ads. Advertorials.


Copy for Start Up in the Employment Space

A nascent company that puts telecom engineers and engineering companies together asked me to write copy across its entire platform.

Type of Company: Employment service. Direct Response Copy Written: Emails. Sales pages. Landing pages. PPC ads.


Launching Two New Health and Beauty Products for Major Direct Marketing Company

This launch involved two products. The first was an anti-aging skin serum. The second was a new version of a fish oil for vascular health and overall wellness. Significant traffic meant extensive testing leading to excellent results.

Type of Company: Health and beauty. Direct Response Copy Written: Emails. Sales pages. Landing pages. PPC ads.

Contact me now for a quote or to discuss a project.