Frequently Asked Questions
Questions and answers about direct marketing, direct response, and my approach to copywriting. If you have a question not answered below, please contact me.
Q: Who are your dream clients?
Q: What’s in it for me as a direct marketing agency or a marketing department?
So the major benefits...I’m going to save you time and make your life easier.
Q: What’s in it for me if I’m a graphic designer or someone with a one-time need for a landing page, website copy, or similar project?
Q: What’s in it for me as a creative director or marketing decision maker in the corporate environment?
Q: What’s your #1 goal?
Q: What have you also found is important to clients?
The #1 most important thing to my clients is getting ‘real’ direct response copy that produces results. Like everyone else, the client wants ease...the brief leaves their desktop, gets to me, then I email back the copy and it’s ready to go.
Q: What else is important?
What I’ve also found is important to clients...
- A broad general business knowledge so I can put myself in the shoes of a potential customer/client quickly.
- Meeting deadlines.
- The ability to ‘turn up’ or ‘turn down’ the volume depending on the product and the prospect.
- Solving problems, not creating them.
- Execution of direct response copywriting techniques like AIDA or Michel Fortin’s QUEST.
- Homework...the research before any writing takes place.
- Being professional with clients...for example...if I schedule a call at three in the afternoon, I call at precisely 3:00 p.m.
Q: Why do you like direct response so much?
Q: Your writing background includes a lot of work outside advertising and marketing. How does that help me...a direct marketer?
As a client, you can be confident the writing will be excellent: I’ve written so much it’s second nature. Having been a magazine publisher, I can put myself in the shoes of a small business owner...a potential client...I’ve been there.
And I know how to take a lot of information and distill it quickly into salient copy. For several years I was a regular freelancer for The Charlotte Business Journal, part of the American City Business Journal chain. This experience was invaluable because I had to learn about so many different industries...one week it was energy...the next it was real estate...then it was professional sports...or golf. I can quickly understand a business model: understanding how the client is making money or wants to make money is the first step to revenue-producing direct response copy.
Q: Can you work with clients anywhere?
Q: What’s the biggest problem you solve?
Q: What do you charge for direct response copy?
Q: What are your terms and conditions?
Q: Can you put together a website?
Q: Do I get the copyright (rights) to the copywriting?
Q: What’s the best way to reach you?
Q: What’s your typical turnaround time?
Q: Does it always work out with clients?
- Understand and execute direct response techniques and strategies
- Provide clear creative briefs
- Provide clear feedback
- Measure results
I always have problems with clients who provide very little direction, are not really direct marketers, and who say (directly or indirectly), “I don’t really know what I want right now but I’ll let you know when I see it.” This usually ends in tears.
Q: Who are your favorite direct response copywriters?
Q: Where can I see samples of your work?
Q: Do you enter into joint venture and revenue-sharing deals?
Q: Do you recommend a website platform?
If there’s a question you need answered that’s not above, email me here now.