The Fee is Completely Up to You

Before we get into this page, let me quote Brian Kurtz, former executive vice president of Boardroom, one of the most successful direct marketers on the planet.

"Never be a cheapskate with copy and creative … it’s just not the place to cut costs … it’s the place to invest in world-class resources. Don’t leave this make-or-break area of your business to amateurs."

First things first ... if you look at my fees as a cost, I'm always going to seem expensive. If you look at my fees as an investment, then you're getting an excellent value.

To maximize conversion, I need to spend significant time working on your copy. I need to complete a thorough research process (40% of the project time) then I need to spend ample time writing and revising. And that's before you see the copy and recommend tweaks and changes. I like to produce at least two different versions of the copy to test. Once the copy is live and we discover which version is producing the best results, additional versions should be tested based on the winner. I like to try to beat my own controls.

Yes ... it's a long process but it will ultimately yield the highest possible conversion.

I base my fees on three pricing models. ONE. A straight fee for the project. TWO. A fee for the project plus a percentage of the increase in revenue. THREE. A monthly retainer for companies with ongoing work. This retainer may also incorporate a royalty based on the increase in revenue. Most direct response copywriters work using one of these models. BUT MOST IMPORTANTLY ... I base my fees based on the financial model and the needs of my clients.

IMPORTANT: If you're looking for the lowest possible price, please do not contact me. I recommend you go to a 'commodity' site.

When you see my fee as an investment, then you'll be delighted. You bring the traffic. I'll bring the conversion.

Please go here for a quote or call 704-517-0241. Skype: ScottMartin22.