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https://www.scottmartincopywriter.com/how-to-find-clients daily 0.75 2023-07-29 https://www.scottmartincopywriter.com/golf-in-kansas daily 0.75 2016-07-05 https://www.scottmartincopywriter.com/golf-clients daily 0.75 2016-07-27 https://www.scottmartincopywriter.com/portfolio-1 daily 0.75 2016-07-27 https://www.scottmartincopywriter.com/portfolio-bizopp daily 0.75 2016-08-04 https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1471193356464-ZY29QLDWRKB2D0UA8W6T/RankControl-BizOpp.png Portfolio - Biz-Opp Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470270605789-8UXUKIEVY6IGUJ36JFO7/bookkeeping-profits-01.jpg Portfolio - Biz-Opp Clients - Bookkeeping Profits Home Page Squeeze page copy. This copy was for a company that sells information products to bookkeepers. On this page, the goal of the direct response copywriter is to persuade the reader to request some basic information. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470270606731-BF26FTJXWLRB1PIRSISV/brisbane-buyers-agent-01.jpg Portfolio - Biz-Opp Clients - Brisbane Buyers Agent Squeeze page. The CTA on this page is to get a free report. I also wrote the report. The goal is to educate the reader about the benefits of using a Buyer’s agent instead of going it on your own. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470270608755-O04M51ZRA6YW1SWTWT14/building-cpd-01.jpg Portfolio - Biz-Opp Clients - Building CPD Product page. As a direct response copywriter, I have to grab the attention of the reader quickly. I use the phrase: “attention builders” because I’m trying to get the attention of builders! Then I use a “how to” headline only without the “how to.” In certain parts of Australia, builders have to get these points to prove they’re getting their continuing education. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470270609605-IK9SN89F7C84S94K9LIG/buildingcpd-twitter-02.jpg Portfolio - Biz-Opp Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470270610872-322SNBAOJRPBHA16HDQ9/EngineeringCareerDevelopment.png Portfolio - Biz-Opp Clients - Institute for Engineering Career Development Long-form direct response copy for a conference/seminar. A sub-specialty of my direct response copywriter practice is writing copy for events like this one. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470270610788-2GBC8RLHOOB262KSKYD6/epr-careers-01.jpg Portfolio - Biz-Opp Clients - EPR Careers Landing page/sales page. This site aims to help people with their career decisions. The principal of the business is a career change expert. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470270614824-PUK317G9XQOEFV42B7W2/redwerks-free-report-02.jpg Portfolio - Biz-Opp Clients - Redwerks Free Report 1 Squeeze page/landing page for real estate company. This company helps investors find investment property in Australia. The first step is entering an email address and name to receive a free report. The page converted at 29%. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470270612718-PMRREO7E5RUAO5VX0BV2/excel-financial-modeling-fundamentals-direct-response-copywriter.jpg Portfolio - Biz-Opp Clients Long-form sales page for financial product. The offer is key here. You’re not just learning valuation and financial modeling … you’re on your way to an interview with an investment bank – and a lucrative career. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470270608759-9OGO9UPP68MOYTI93E3O/bookkeeping-profits-02-video.jpg Portfolio - Biz-Opp Clients - Bookkeeping Profits Video Script Squeeze page/landing page copy. The goal of the copy is to persuade a bookkeeper to watch a video. I wrote the copy to appeal to a bookkeeper’s desire to earn more money and work less. A direct response copywriter must appeal to the goals of the reader. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470270613805-QU6RZ3NR6D0HE2LNWOEO/mentor-club-01.jpg Portfolio - Biz-Opp Clients - The Mentor Club Squeeze page/landing page. Landing pages like this one are a vital part of the marketing funnel. This business expert, based in Australia, provides free information to build his list of prospects. His USP is to help people get their life back and work less. As a direct response copywriter, writing powerful bullets is a key to success with a squeeze page. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470270614028-VUMK2EM98R5FGXE1JS38/PropertyPursuit.jpg Portfolio - Biz-Opp Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470270618126-28CHYAT64SIDTX58ITNT/redwerksfree-report-01.jpg Portfolio - Biz-Opp Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470270619953-21YKUNG2MWWFB4SJQZCB/the-makeover-group-01.jpg Portfolio - Biz-Opp Clients - The Makeover Group Free Report Landing page/lead gen copy. Here’s another example of real estate copy, this time for a company that helps people get their properties ready to sell. Yes – these pages are a touch formulaic perhaps but they convert. Note the use of bullets above the fold. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470270613115-4AKFH2NDNH9UR2R9FA1Z/investment-banking-interview-guide-direct-response-copywriter.jpg Portfolio - Biz-Opp Clients Version Bof a long-form sales page. Always be testing … right? This product helps potential investment bankers perform well in their interviews. https://www.scottmartincopywriter.com/portfolio-financial-clients daily 0.75 2016-08-04 https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470270461532-58CTG73MASYH1DPLWHAH/financial-modeling-course-learn-what-wall-street-pros-mastered-direct-response-copywriter-plan.jpg Portfolio - Financial Clients - Breaking Into Wall Street Long-form sales page. This company provides online training for people who are interested in a career in the investment banking field. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470270464752-OTG7EZSZZXE01L2ZN011/how-to-take-control-of-your-super-and-reach-your-financial-goals-faster.jpg Portfolio - Financial Clients Financial direct response copy. This copy uses a simple “how to” headline. Making a headline and offer totally clear is a key to conversion. The call to action is requesting a free consultation. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470270463387-XD3UNSQEXG601FDQPP4Y/financialcourses.jpeg Portfolio - Financial Clients - Financial Courses Long-form direct response copy. This sales page was for one of the most successful websites in the financial information and training space: Breaking Into Wall Street. As a direct response copywriter, I’m always excited to work on the copy for an excellent product. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470270465241-4JX3JD95ZLTBMZZICKIB/goldblogsample.jpeg Portfolio - Financial Clients - Blog for gold company SEO copy and blog. A series of 20 blogs for a gold bullion company in Australia. This blog helped the company gain #1 search engine rankings for several key terms. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470270468136-B0NPTGA5GCMED1H27GJG/investorsalliancetest.jpg Portfolio - Financial Clients - Allied Investing Long-form direct response copy. This long-form promotion was for an information marketer. This approach aims to provide an evergreen promotion. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470270466243-IJ7PWCCNYJ7CRUP2I6A2/mortgage-loan-specialist-approval-direct-response-copywriter.jpg Portfolio - Financial Clients Simple landing page for mortgage company. This mortgage broker contracted me to write a simple squeeze page for his mortgage service. I emphasized the speed of the process then added benefits. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470270470596-5402L3LIOY8KLM0FE2FW/Scott+Martin-Copywriter_EasyVolatility.png Portfolio - Financial Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470270465540-MVQMBL4PKO09B0UIK4NW/invest-in-australian-property-initial-consult-new-direct-response-copywriter.jpg Portfolio - Financial Clients Squeeze page for financial information. A classic example of a high-converting squeeze page. This page provides leads for a company specializing in a niche financial service in Australia. Note the first paragraph which hits the reader right between the eyes. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470270472111-JVUTFP602QDWO7XO06XL/trustetcequ001-fe1_varb+step1.jpg Portfolio - Financial Clients - Long form copy for agency in Canada Landing page copy. This page, for a Canadian client, aimed to persuade the reader to sign up for free information about investing. A classic example of a squeeze page. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470270470874-NXNGB8KJOR2AXADWGSOU/need-experienced-guidance-formulating-your-super-investment-strategy-we-can-help.jpg Portfolio - Financial Clients Copy for financial squeeze page. As a direct response copywriter, I’m in the camp that says there’s only one time to use a question headline … when the reader will say yes. In Australia, a “super” is a pension. https://www.scottmartincopywriter.com/portfolio-health-clients daily 0.75 2017-08-18 https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1503094314342-6H605N8TIAUBAQMERY11/housecall.jpg Portfolio - Health Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1471193270183-K2AEA788IOIQ4GFVNP63/Instaflex-Health.png Portfolio - Health Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470247195051-135DJ1W7X2HHVQ9NGHRQ/alternative-solution-for-arthritus-sufferer-pain-direct-response-copywriter.jpg Portfolio - Health Clients Long-form promotion for a health-related eBook. I was able to use the “WARNING” headline which is my favorite. But I rarely use this headline because there has to be a major problem to be solved. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470247213897-G70BBJ7WMA9T9F0K6KX5/ballantyne-center-for-dentistry.jpg Portfolio - Health Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470247231500-F6N70XR3H0OO13F9ZK36/Beneflex.png Portfolio - Health Clients - Beneflex Advertorial for dietary supplement. Traffic comes from display networks. I tested headlines and other elements. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470247314939-TS49NPKM8XU8TU9PP6S0/GT-Pro+Back.png Portfolio - Health Clients I have written thousands of advertorials in my writing career. In a sales funnel, the advertorial can be inserted between a display ad and a landing page. The advertorial supplies warm traffic to the sales page and this can improve conversion. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470247221942-TEJCEXSL844Q3VLA2CUZ/7-days-trial-relieve-joint-discomfort-direct-response-copywriter.jpg Portfolio - Health Clients Copy for new dietary supplement. This product launched in 2013 and used new natural ingredients to help people suffering from joint discomfort. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470247340564-UVJXGRL4HGPXCN2GDKW3/food-intolerance-allergies-test-allergy-symptoms-direct-response-copywriter.jpg Portfolio - Health Clients Health sales page. This product provides food allergy and food intolerance testing. So it’s a valuable health-related product … especially if you have problems with certain foods. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470247211429-I7YQZECAVFL6QBIBLZ9G/ballantyne-center-for-dentistry-02.jpg Portfolio - Health Clients - Ballantyne Center for Dentistry Website copy. With the copy for Ballantyne Center for Dentistry, one goal was to overcome the typical fears of people who need cosmetic surgery. Potential patients fear pain and so I focused on overcoming this fear.   https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470247334418-911G7JRB29SJPZT6CCXY/healthy-living-articles-if-suffering-with-joint-discomfort-direct-response-copywriter.jpg Portfolio - Health Clients - Keep on Moving Advertorial for dietary supplements. Display ads on networks sent readers to this advertorial page. I wrote numerous versions of this page. One version increased conversion by 30%. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470247694452-ZOG5L56HW2UJHV2T519C/how-to-boost-your-free-testosterone-direct-response-copywriter.jpg Portfolio - Health Clients Advertorial for dietary supplement company. This advertorial focused on a testosterone product. The key here is the classic “how to” headline. This product has been extremely successful. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470247694857-GRRWU08SFL926FOB5TU5/Links+to+pages+for+SS+6+website.jpg Portfolio - Health Clients - Ballantyne Center for Dentistry Website copy. This copy was for cosmetic dentists in south Charlotte. Dr. Christian Yaste is a former Dan Kennedy client and understands direct response marketing and the power of direct response copywriting. I wrote 17 pages for their website including a Q and A on the bio page. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470247695948-PBMF4IJF6IGVHZT7E01W/live-life-free-of-food-intolerances-direct-response-copywriter.jpg Portfolio - Health Clients An offer page for a health product. This Australian company sells products to test for food intolerances and food allergies. I have written extensively for this company. I also wrote emails promoting this offer to the company’s list. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470247698601-0L2QTW6APKT3WYGYZW0J/squeezepageexample.jpeg Portfolio - Health Clients - Squeeze Page Example Squeeze page for breast implant class action litigation. In the UK, problems have occurred with PIP breast implants. The goal of this squeeze page is to empathize with the reader then persuade the reader to fill out the online form. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470247703989-7NTC2AIOW503BPF333BF/stronger-bones-in-minutes-a-day-direct-response-copywriter.jpg Portfolio - Health Clients Sales page for eBook. This copy was for an eBook and exercise program for people suffering from osteoporosis. The headline presents a simple, powerful, and believable offer. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470247705239-WCJHJ5KEUBJ0WYIOXVAU/trial-healthy-happiness-well-being-supplement-direct-response-copywriter.jpg Portfolio - Health Clients Dietary supplement for a mood enhancement product. This copy uses a variation of the testimonial headline. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470247706245-NJ6JWADTS7T41UB0HSE4/trial-relieve-joint-discomfort-direct-response-copywriter.jpg Portfolio - Health Clients Copy and art direction for dietary supplement sales page. The copy for this dietary supplement converted at over 5%. It’s long-form direct response copy laid out in “copy blocks” with plenty of images. In addition to writing the copy, I also provided direction for the graphic designers. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470247707191-KWJYYX6YH57DI1XBQV8T/trial-testosterone-booster-direct-response-copywriter.jpg Portfolio - Health Clients Sales page for testosterone dietary supplement. This product has been a huge hit in a competitive space. It’s the best selling testosterone booster in American GNC stores. We constantly tested headlines and other elements. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470429839346-O5XQXR48BEM4DWZ1YVLE/WomensHealthScience.png Portfolio - Health Clients Copy for a Magalog targeted at women experiencing the symptoms of menopause. As a direct response copywriter and former magazine publisher, I enjoy the magalog format. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1474556843613-0MYFX48NTJIG6JJLCQG0/RevGolf-SlingbladeSunglasses.png Portfolio - Health Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470696609001-JLRZAETD1GVTNSLXMRL8/Kuhl-Care.png Portfolio - Health Clients - Kuhl Care Dietary supplement copy. I wrote long-form copy for this company. The company sells health care products for women. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1472671239723-7TUKLC2R20DSMKQ5NZMA/RevGolf_RevealtheSecret.png Portfolio - Health Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1471198307432-TX017KVRIX8R88YBXWN0/RevGolf-shedweight-health.png Portfolio - Health Clients https://www.scottmartincopywriter.com/portfolio-direct-mail-clients daily 0.75 2016-08-04 https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470269831209-0VP4Z97RL5H4M9QTDVER/how-to-create-control-landing-page-for-new-product-service-direct-response-copywriter.jpg Portfolio - Direct Mail Clients - The Daily Egg Blog for Crazy Egg (2). In this blog for Crazy Egg, I provided some advice about establishing a control … from the perspective of a direct response copywriter. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470269830547-KB3V7S4VGGKSHPI2VAHZ/PPC+Genius+Endorsed+by+Perry+Marshall+and+Howie+Jacobson.png Portfolio - Direct Mail Clients - PPC Genius Website copy for software company. This company created software to make it much easier to manage a PPC account. I wrote the copy for this home page plus other pages on the website. I used the “how to” headline template. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470269829234-6ZFHNUZM4ONTBN37V1NR/how-to-create-winning-headlines-list-direct-response-copywriter.jpg Portfolio - Direct Mail Clients - The Daily Egg Blog for Crazy Egg (1). Twice a month, I contribute to the popular Crazy Egg blog. I typically write about direct response copywriting. This blog was about headlines. Crazy Egg provides heat map software. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470269831228-IH5098X1A4TL0BTAN74C/start-getting-serious-about-your-roi-direct-response-copywriter.jpg Portfolio - Direct Mail Clients - The Crazy Egg Blog for Crazy Egg (3). In this blog for Crazy Egg, I discuss the importance of research before writing copy. According to Crazy Egg, over 7,000 people see these blogs a day. Decent traffic! https://www.scottmartincopywriter.com/portfolio-golf-clients daily 0.75 2016-11-03 https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470246221421-VI3BXL50T3MJ0FYE7PTX/emerald-greens-01.jpg Portfolio - Golf Clients - Emerald Greens, Tampa Copy for golf website. In 25 years as a direct response copywriter, I’ve worked on hundreds of golf websites. Most golf websites have copy that’s not especially moving. So my goal with copy for golf websites is to use direct response copywriting techniques to persuade the golfer to book a tee time … or join the club … or request a tour. This club is in Tampa, Florida. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470246222697-V89IE46KT5WC6BCSPOVN/how-to-gain-golf-pro-level-power-in-30-days-scott-martin-direct-response-copywriter.jpg Portfolio - Golf Clients Health DVD for the golf market. This copy sells an information product that helps golfers improve their health and fitness. The goal is more distance. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470246353185-B0OKKCVRHP23QKY9YVME/if-youre-serious-about-golf-forget-about-your-grip-and-your-swing-plane.jpg Portfolio - Golf Clients Copy for Gary Player instructional DVD. In 2013, Gary Player filmed an instructional series called A Game for Life. This copy sold the DVD series. There’s also an online version. The “big idea” was to forget about more standard instructional approaches and discover how to get the ball around the golf course. The DVDs have been wildly popular. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470246353197-LTDIRS5EUJYP1AFJMNEF/jimmcleanproject.jpeg Portfolio - Golf Clients - Jim McLean Golf Long-form direct response copywriting. I produced an information product in association with Jim McLean, the well-known golf teacher based in Miami. I see some things I would change on this page … and I’m about to rewrite it … but it converts at over 3% for a $129 product. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470246420004-HHFJ4SUG5CYNSJMMSBLS/portfolio-sample-test-01.jpg Portfolio - Golf Clients - Redstone Resort Copy for golf resort website. I’ve written thousands of pages of copy for golf websites. This page is for a resort in Canada. For some reason I find difficult to understand, companies love to use photos of people hitting a bunker shot in their golf marketing. The last place I want to be is the bunker. I guess that’s why the direct response copywriter rarely selects the photos. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470246420087-MW6ZVOJUOFV6MR58GYPI/RevolutionGolf_Cleveland588Wood.png Portfolio - Golf Clients Landing page copy for a fairway wood produced by Cleveland Golf. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470246425251-C8MX7MV2V8RVSI7RA6DS/RevolutionGolf_Cobra.png Portfolio - Golf Clients - Cobra Fairway Wood Mid-Length copy for golf club. My client was offering a Cobra fairway wood at a special discount. It’s tempting to write copy simply outlining the deal. But for these promotions, I write as much copy as I can. The promotion sold all the inventory. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470246422649-O7D0V9HIN1QJCS98PMVV/RevolutionGolf_RxFTour.png Portfolio - Golf Clients I wrote the copy for the first version of this wedge. I also wrote this copy for the new version of the wedge. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470246428966-5U631XQV19JLK9JPWLE9/RevolutionGolf-26yards.png Portfolio - Golf Clients - Revolution Golf - Gain at least 26 yards Copy for new golf DVD. This copy sold well over $500,000 of information. The key to the success of this copy: a believable offer. I could have written “70 yards” but that’s not realistic. I spent several days watching the DVDs to find the key elements. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470246428747-ZS8ROVORIBNGUNWKR7TX/RevolutionGolf-BigBertha.png Portfolio - Golf Clients - Big Bertha - Revolution Golf Long-form direct response copy for a golf client. The copy sells The Big Bertha driver from Callaway. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470246430383-Y9046NHQ59TO5C3GJ2SW/RevolutionGolf-DVD.png Portfolio - Golf Clients - Revolution Golf - Master the Move Direct response copy for a golf information product. This copy sold thousands of DVDs. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470246430477-TUO2N1YABPQ74FDYEO0V/RevolutionGolf-GolfFitness.png Portfolio - Golf Clients Copy for a hybrid health/golf/fitness product. I often write direct response copy for people who are selling information. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470246433380-H5XGVIR4QRYHEXX5SI5O/RevolutionGolfEMail.png Portfolio - Golf Clients Email copy for promotion. For this client, I write regular emails sending the reader to a long-form sales page. We test headlines and subject lines to maximize conversion. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470246433215-JOHZ70BJK4WJ040XQ0SQ/Scott+Martin-Copywriter_AverageGolferBlues.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470246508751-UJANHP5W6PFE9SROVPLL/Scott+Martin-Copywriter_Finally.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470246512204-ITA35JQHBZDDB9TWOOWS/Scott+Martin-Copywriter_GPS.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470246510329-ZHZ6JNX5BO5XT7DE4D1Y/Scott+Martin-Copywriter_Master-the-Five.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470246513113-5ML1146YOZD2UPMD89CY/Scott+Martin-Copywriter_OrangeWhipped.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470246519258-3SGY3MWVCWMGWC2DCN3Q/Scott+Martin-Copywriter_RGPlus.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470246607040-3FQOPC9DQP5WH2EKV5AR/swing-with-consistency-plus-other-golf-advantages-direct-response-copywriter.jpg Portfolio - Golf Clients Long-form sales copy for golf product. I write extensively for a golf company. The company sells golf gadgets, golf DVDs, and equipment. These are classic long-form sales pages … and they have sold close to $10 million in products in the last 18 months. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470246518712-CKG5W9J667QBRBVITMQI/Scott+Martin-Copywriter_SmartBall.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470246520037-UN467HP1ZX7KU3G3LNFV/Scott+Martin-Copywriter_ThePutter.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470246520084-VS6ZFXICTZX2EHX9DV55/secret-weapon-lower-golf-scores-earn-prize-money-direct-response-copywriter.jpg Portfolio - Golf Clients - Revolution Golf - Peter Kessler Long-form direct response copy for golf product. I write extensively for the golf space, specifically for game improvement products and information. These pages are approximately 3,000 words and they help the client generate millions in revenue. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1471198136378-B6DOVVUJL37T48XP07TD/RevGolf-+CallawayRangefinder.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1471198127394-BBE2JJUFTVYB6COKATM2/RevGolf-ClevelandBlackDriver.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1471198137430-1X2VVK7XA53GXRRHMIN1/RevGolf-ClevelandWedge.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1471198137720-515HULLB0QZ93DL3LSZ4/RevGolf-EarlyBird-PowerAccuracy.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1471198139547-SRGRA04B8EQGBL6O6IIX/RevGolf-GimmeCharge.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1471198147490-QEPOOFY3UL8MCLQZ9VX8/RevGolf-Hogans15.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1471198158694-VI8HW8EKSLKBWJ1239PK/RevGolf-InSync.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1471198150698-ZLLT9WJ4MQ6DR15M1ZVN/RevGolf-RevGolfPlus.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1471198168423-QXF0YD54RBRGXBIQ1BMD/RevGolf-shedweight-health.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1471198159405-U1XBNFPEZAS5OSZ7CSH0/RevGolf-SnellGolfBalls.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1471198177968-L7I0HZJCHHZD181Z0EOF/RevGolf-SwingCaddie.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1471198180083-IQ7PE3I8TXV60VQ62N3C/RevGolf-TourEdge.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1471198187234-SUYZ438BKJ3TM66Y66YV/RevGolf-TourStriker.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1471198186367-BB0ZX9VKUY8Q5U8K6YM5/RevolutionGolf8-2016.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1472671181608-M9ZOS2NVGRCGQCVLWAXX/RevGolf_CallawayRangefinder.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1472671183308-NC9R8L56TUZKPP5CWGKX/RevGolf_RevealtheSecret.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1474556741935-RT36JS0LDRE60P3JMOIY/RevGolf-ViceBalls.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1472671184343-4JES1WMUW4WFJE50CIEP/RevGolf-SpecialOpportunity.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1474556608593-GUBKS3AIOY2CYWWACNN1/RevGolf-SlingbladeSunglasses.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1474922481641-A51ZKFQQBOPYSAOTOQ1Y/RevGolf-HonmaDriver.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1476143920271-WYLGYI6TZ568P50YK8SX/RevGolf-TourEdgeHotHybrids.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1479251512937-JJ00GGE4T3J5198308A7/RevGolf_TourEdgeHotLaunch.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1479251345243-ISLDQ4WGTCXNDCSMHWVR/RevGolf_CallawayGPSyncWatch.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1479251351176-L6EYQMMT0ZEQALJRARCF/RevGolf-CobraFlyZ.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1479251351048-9B2SWB7CDY95LHYTDPYB/RevGolf-HappyPutter.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1479696643940-8E5W390JP3KUOAC3VZGX/RevGolf-FukishiraShafts.png Portfolio - Golf Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1478200089145-8GUBTP2RJXQORI8O5GD9/RevGolf_RazorSharp.png Portfolio - Golf Clients https://www.scottmartincopywriter.com/portfolio-miscellaneous-clients daily 0.75 2016-08-03 https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470268227626-O1IU9E7YIBZI5246XHDB/extrovert-me-01.jpg Portfolio - Miscellaneous Clients - Extrovert Me Long-form sales page. This client sells information products to people interested in self-improvement. It’s pedal-to-the-metal direct response copy. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470268235508-44V93I80H266477WNRKN/how+to+study+effectively.jpg Portfolio - Miscellaneous Clients - Educational Information Product Long-form sales copy. This page sold an educational training system to help students get better grades. There’s also a “speed study” element. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470268229661-BD80CA3TXX6VCY20JCYD/how-to-improve-vocabulary-career-development-words-direct-response-copywriter.jpg Portfolio - Miscellaneous Clients - Ultimate Vocabulary Long-form direct response copy. This product helps people enlarge their vocabulary. As a direct response copywriter, one of my goals is to help people find a big idea for the promotion. In this case, the big idea is career advancement through a deeper vocabulary. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470268230870-CFB5236UV754SIVN787X/ingenious-way-to-be-your-happiest-healthy-living-articles-direct-response-copywriter.jpg Portfolio - Miscellaneous Clients - Get on Top Dietary supplement advertorial. Advertorials like these sent people to a long-form sales page that converted at around 5%. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470268231854-I1I11YMF9WRX3A2RV6VK/language-program-to-live-life-to-fullest-direct-response-copywriter.jpg Portfolio - Miscellaneous Clients Direct response copy for Pimsleur language learning system. Pimsleur, a division of Simon and Schuster, contracted me to write the copy for a new landing page. The copy uses tabs, a relatively new development on sales pages. The headline focuses on the ultimate benefit of learning a new language. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470268232130-I4LZ0SON6A95RHT88IJK/Nanny.jpg Portfolio - Miscellaneous Clients - We Need a Nanny Sales page copy. This page is for a service providing nannies to families. Note the classic “how to” headline which is often effective when it comes to direct response copywriting. I also like to use lists whenever possible; in this case: 11 Great Reasons to Choose a Nanny. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470268232457-LHHHTJQ3L9VO362TA8ON/new-friends-in-the-neighborhood.jpg Portfolio - Miscellaneous Clients - New Friends in the Neighborhood Letter Direct response copy for direct mail campaign. The goal of this 2-page letter was to persuade potential members of a country club to take a tour of the club. As a direct response copywriter, I write plenty of digital campaigns but many of my clients still use the mail. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470268235966-RGY7Z3CHW31IH370TJPV/seoarticleexample.jpeg Portfolio - Miscellaneous Clients - Datatrend SEO Copy. This was copy for a client providing SEO services to major clients like IBM. The goal here was to repurpose content to provide fresh content to the search engines. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470268237747-FZ9AEQNYQLHYACFJ8Y3I/snug.jpeg Portfolio - Miscellaneous Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470268237837-X8PJQ6822S0BVEZ2ZC77/taste-of-stowe-arts-festival.jpg Portfolio - Miscellaneous Clients - Taste of Stowe Arts Festival Magalog copy. This festival in Vermont contracted me to write this copy for the festival program. I also wrote copy and press releases for this client. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470268238493-4R86V4O3THZTJ2ZFXW24/total-service-company-letter.jpg Portfolio - Miscellaneous Clients - Total Service Company Letter Direct response copywriting for local roofing company. The company definitely got the offer right. Would you like a free roof? So it’s no surprise this letter converted at 4% … closed sales. https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470268238280-WHQ99O47KSMMM681CVA1/TwitterFeeds.jpg Portfolio - Miscellaneous Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470268239085-1TJY2A8KEL6QPVUDEYH2/uqast-lifebook-01.jpg Portfolio - Miscellaneous Clients - uQast lifebook Copy for product launch. This service provides an Internet platform for people who sell information. It’s a Kajabi competitor. I wrote sales pages, web copy, video scripts, and swipe emails for the launch.   https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470268239886-742KOC6LHQ22AF4B7EK4/we-need-a-nanny-01.jpg Portfolio - Miscellaneous Clients https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1470268239931-DUMXDB4TQUAY8X1Q9V7K/worcester-conservatories-01.jpg Portfolio - Miscellaneous Clients - Worcester Conservatories Landing page copy. The focus on this page is definitely clear: a low price. I organized most of this copy in the bullets. This page provides a good example of a well-organized funnel. The reader is getting a free quote … that’s all so it’s not a huge ask. https://www.scottmartincopywriter.com/portfolio-page daily 0.75 2020-09-09 https://www.scottmartincopywriter.com/portfolio-vsls daily 0.75 2017-06-24 https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1500044696739-VDNS6FYF020157A14UB1/UnbreakableBrain.png Portfolio - VSL's https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1471198249581-QCF4BUOAO2HC80SOOCG7/SneakyGolf-VSL.png Portfolio - VSL's https://www.scottmartincopywriter.com/-for-copywriters-only daily 0.75 2023-07-29 https://www.scottmartincopywriter.com/sign-up-direct-marketing-letter daily 0.75 2017-07-12 https://images.squarespace-cdn.com/content/v1/53921366e4b076f38e86c165/1499020962255-7NM8HN37CAZE3NXFTOJH/image-asset.jpeg Scott Martin Direct Marketing Letter Signup https://www.scottmartincopywriter.com/morkes daily 0.75 2017-12-02 https://www.scottmartincopywriter.com/email-socialmedia daily 0.75 2026-02-04 https://www.scottmartincopywriter.com/royalty-justification daily 0.75 2018-05-23 https://www.scottmartincopywriter.com/store daily 0.75 2025-08-05 https://www.scottmartincopywriter.com/gary-bencivenga-interview daily 0.75 2020-08-01 https://www.scottmartincopywriter.com/aspen-school-of-copywriting daily 0.75 2023-07-29 https://www.scottmartincopywriter.com/my-book-about-copywriting daily 0.75 2021-05-24 https://www.scottmartincopywriter.com/aspen-ski-instructor daily 0.75 2025-08-11 https://www.scottmartincopywriter.com/linkedin-lp daily 0.75 2023-10-17 https://www.scottmartincopywriter.com/new-products daily 0.75 2015-07-02 https://www.scottmartincopywriter.com/new-products/copywriter-client-database-silver monthly 0.5 2015-07-02 https://www.scottmartincopywriter.com/new-products/copywriter-client-database-platinum monthly 0.5 2015-07-02 https://www.scottmartincopywriter.com/new-products/copywriter-client-database-gold monthly 0.5 2015-07-02