If We're a Good Fit then I Can Help You Improve Conversion... and Revenue...

As a direct response copywriter, my goal is to help you generate additional revenue and profit by improving conversion.

Using proven direct response copywriting techniques, I help companies improve conversion—often beating established controls.

My services are an excellent fit for many companies and decision makers in the direct response business. However, I don’t claim to be everything to everyone. To see if we’re a good match, please read below.

We’re a good fit when you:

Want the highest level of direct response copywriting.

Are completely upfront about pricing and you run a totally ethical business.

Measure response and expect the copywriter to help you improve conversion through testing.

Eagerly want to 'feed the testing beast.'

Understand that direct response copywriting is an investment.

Expect the copywriter to perform all the steps necessary to maximize response.

Are completely dedicated to direct marketing.

Can provide a clear, organized, and fact-filled creative brief—or point me toward the research.

Like to receive several different elements to test.

Have strong traffic and/or highly targeted lists.

LOVE direct response marketing.

Have an adequate budget for top-level copywriting.

Expect the copywriter to meet deadlines.

Fully understand the demographic and psychographic of the potential client or customer.

Expect the copywriter to communicate, ask questions, and provide creative ideas.

You're ambitious and want to succeed ... just like my current clients.

We’re NOT a good fit when:

Your business model includes 'bait and switch' or similar tactics and techniques. I ONLY work with companies that take a totally transparent approach to offers and pricing.

You need branding copy. I can write this type of copy but I prefer to write copy that sells.

You want top-level copywriting for a bargain price.

You don’t track response and don't expect the copy to sell a product or service directly.

If you believe we’re an excellent fit, please contact me here and let’s get started.