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    « Direct Response Copywriter Provides Tips from Top Copywriters: Bob Bly | Main | Direct Response Copywriter on Successful Landing Pages »

    Direct Response Copywriter Indulges in Branding

    In the world of direct response, branding is a banned word. There’s a famous book about branding…or non-branding: Branding Only Works on Cattle.

    People in direct marketing (like me) often wonder why small companies spend a lot of money on branding/image advertising. And the people who run branding/awareness agencies generally view people in direct response as inferior. Let’s not get into that battle for now. But it was time for me to come up with a new image for my business so I asked a graphic designer to create a new logo. I gave her the direction and the copy and it was ready in two days.

    The result…


    I think every business needs an image and a brand but it’s less than 1% of the marketing spend.

    When you want actual results from your marketing investment, use direct response techniques and hire a direct response copywriter.

    I'm a direct response copywriter based in Charlotte, North Carolina. I specialize in providing copy and content for the direct marketing environment for clients around the world. I increasingly specialize in sales pages and landing pages. Enter your info to the right for my free series: Seven Steps to High Converting Copy. Or contact me here.

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