The Future of Copywriting. Direct Response Copywriting Email Archive. April 2020.

What I Discovered During 5 Hours About "The Future of Copywriting"

Plus Some News About a Training Resource

AWAI recently held a webinar about the future of copywriting. Most webinars last 45-60 minutes. This webinar lasted almost FIVE HOURS.

I watched the entire show. Congratulations to AWAI for rounding up some genuinely knowledgeable speakers and providing some valuable information.

Plus it was not a sell-fest, which is always a worry on webinars, especially when they are 5 hours long.

In fact, I don’t remember the people at AWAI selling anything during the session. I recommend you watch the entire thing if you’re a copywriter. You’ll have your own takeaways.

Here are mine.

There’s still a huge demand for direct response copy.
Email marketing remains powerful and potent.
Companies need content copy for SEO, blogs, and related needs.
AI won’t shut down copywriting. It will help copywriters become more effective and efficient. PHEW!
There will be a surge in demand for video scripts.

Overall, despite these uncertain times, there are huge and lucrative opportunities out there for copywriters.

Thanks again to AWAI for organizing the session.

Thank you,

Scott Martin