IMPROVE CONVERSION TODAY!
Instantly receive "7 Advanced Copywriting Techniques" to help you increase conversion. Enter your information below. * indicates required

Connect With Me

Subscribe via RSSFacebookFollow MeLinkedInYouTube

Search
Free Direct Response Checklist
This form does not yet contain any fields.
    « Copywriter listens to advice from fellow direct response professional | Main | Two new copywriting projects »
    Wednesday
    Aug252010

    Copywriter almost spills coffee...or (the) beans

    Periodically I like to spend an afternoon writing in the coffee shop. Today, it was crowded and I was sitting next to a couple of guys around my age (24.5).

    Well...you know how it is...you overhear the conversation...they were producing a web page for a seminar and were writing the copy. Some of the conversation...

    "Let's give it some punch."

    "Cute but not too cute."

    "Let's make it just like the names of the softball teams when I was in law school."

    "I want to make it appealing."

    "It has to jump out at people."

    As a direct response copywriter, I was tempted to join the conversation. I might have earned a cup of coffee. I would have said, "use the type of headline that's worked before."

    Better still, they should have hired a professional copywriter.

    The clinical execution of direct response copywriting techniques is what they needed.

    They were running a seminar for lawyers. I imagine the seminar cost around $500. Let's say they hired a copywriter for the landing page and it helped them get two more people to attend...great copywriting is ALWAYS a great investment.

    For my copywriting site, go here. For my portfolio, go here.

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>