Real Marketing Wisdom ... From 1927. Direct Response Copywriter Email Archive. October 2020.
/Real Marketing Wisdom
Over the last couple of weeks, I've been going through the Bencivenga Bullets plus I've been reading Scientific Advertising by Claude Hopkins.
Scientific Advertising appeared in 1927.
When did Gary Bencivenga give us Bencivenga Bullets?
Around 20 years ago.
There’s nothing trendy in these powerful resources. Just solid and profound marketing wisdom from two of the most successful direct response copywriters and marketers.
I once met a marketer who gleefully gave Bencivenga a huge royalty check. The accounting team were apoplectic. But there were lots of serious direct marketers who were lining up to hire Bencivenga. One of his promotions mailed over 100 million copies.
Claude Hopkins earned $400,000 a year … and that was in the 1920s.
It’s all based on data, results, and revenue.
Who are you going to follow?
The trendy gurus who have all the “next best things” or these non-trendy experts?
I know who I’m following. David Ogilvy recommended everyone read Scientific Advertising seven times. I recommend the same for Bencivenga Bullets.
It’s not the first time I’ve gone through these resources and it won’t be the last.
Serious about direct marketing and direct response copywriting? You should know these resources backwards and forwards.
Even better, you can find Scientific Advertising for free or you can buy it for around $10. Bencivenga Bullets are free. Many of the so-called experts charge several thousand for their so-called wisdom. Click here for Bencivenga Bullets are you can thank me later for saving you a lot of money!
