What Clients Are Really Looking For. Direct Response Copywriter Email Archive. September 2020.

What Clients Are Really Looking For

The hunt for clients is constant. Most copywriters focus on presenting themselves to clients by saying, "here I am ... I'm a copywriter ... hire me."

But to be more focused, and more successful, you should be more specific. This starts with knowing what clients are looking for.

How often have you stopped to ask, “what are my ideal clients really looking for?”

It’s a question with a lot of different answers.

Find out what they’re really thinking and wanting and you can find some great clients.

Some clients just want someone who is cheap. I would avoid these clients.

Other clients want the best of the best and are willing to pay for this level of experience and success.

Many clients are simply too busy to spend weeks looking for a copywriter and so they look at a few copywriters and select the one they like … provided they’re within budget constraints.

There are some definite commonalities … meeting deadlines … being professional … ability to complete the work. These are basic and obvious.

But here’s the key. Identify and define your perfect client and contact clients who fit this profile. You have to build this profile around your experience, your goals, and where you are on the journey.

Should you contact a client who clearly wants to pay very little money if you’re experienced? No.

Should you contact an elite-level client when you’re just starting? No.

An elite-level direct marketer I know looks for these qualities ...

Passion. Curiosity. Ability. Direct marketing know-how.

Some clients really want you to help them with direct marketing strategy. Others don’t care.

Potential clients come in all shapes and sizes. You’ll have the most success when you create a picture of an ideal client and look for that client.