Before we get into this page, let me quote Brian Kurtz, former executive vice president of Boardroom, one of the most successful direct marketers on the planet.

"Never look for the lowest price for copy and creative … it’s just not the place to cut costs … it’s the place to invest in world-class resources. Don’t leave this make-or-break area of your business to amateurs."

And then let me quote his boss, Marty Edelston, founder of Boardroom. Here's what Edelston said about direct response copywriters.

“These guys are super-human with a talent few people have … and if they are making more money on royalties alone than any of our salaried employees, think about how much money their packages are contributing to the bottom line of the company, making sure we HAVE a company. Our employees will get over it when they continue to get their paychecks, raises, and bonuses because of our direct response copywriters.”

First things first ... if you look at my fees as a cost, I'm always going to seem expensive. If you look at my fees as an investment, then you're getting an excellent value.

In the past 7 years, my copy has helped my clients generate well over $450 million in revenue. One client has built two of the biggest successes in the ultra-competitive dietary supplements market. Another client was acquired by a division of NBC Universal. I helped this client generate close to $250 million through over 400 promotions. Another client generated more than $1.5 million a month for a $19 ebook.

My fees may, at first, will seem significant ... and they are ... I explain why below. But my fees are a TINY FRACTION of the revenue generated. I base my fees on helping you achieve the success you want to achieve.

Most people who receive a quote say, "let's go Scott ... how do we get started?"

1. I base my fees on providing you with the highest level of direct response copywriting to help you maximize your response and revenue. I write quickly to help you generate revenue faster but I do not cut corners.
2. My service is a premium service based on going through all the steps necessary to help you succeed.
3. My direct response copy has helped my clients generate over $450 million in the last 7 years. I cannot, due to NDAs, disclose what these clients have paid me but, suffice to say, it’s a tiny fraction of the revenue.
4. Look at what you believe the copy will generate for you and consider the potential return on the investment when you see my quote.
5. My fees are not the lowest and but, based on what some other copywriters charge, they are not the highest.
6. The number of direct response copywriters who can actually convert readers, viewers, and listeners into buyers is extremely low … around 600 in the world and 300 of them work for one company. I’m actively speaking with potential clients every week.
7. I write quickly so you get your copy on your schedule so you generate revenue faster.
8. If you’re ready to move forward, I look forward to working with you.
9. I quote each project individually based on your creative brief and/or a phone conversation.
10. As part of my fee, I will look closely at your pricing structure. My copy will help you charge higher fees. This element of my service usually more than justifies the investment in my services.

To maximize conversion, I need to spend significant time working on your copy. I need to complete a thorough research process (40% of the project time) then I need to spend ample time writing and revising. And that's before you see the copy and recommend tweaks and changes. I like to produce at least two different versions of the copy to test. Once the copy is live and we discover which version is producing the best results, additional versions should be tested based on the winner. I try to beat my own controls.

Yes ... it's a long process but it will ultimately yield the highest possible conversion and generate the most revenue.

I base my fees on three pricing models. ONE. A straight fee for the project. TWO. A fee for the project plus a percentage of the increase in revenue. THREE. A monthly retainer for companies with ongoing work. This retainer may also incorporate a royalty based on the increase in revenue. Most direct response copywriters work using one of these models. BUT MOST IMPORTANTLY ... I base my fees based on the financial model and the needs of my clients.

IMPORTANT: If you're looking for an extremely low fee, I'm not your copywriter.

When you see my fee as an investment, you'll be delighted. You bring the traffic and the offer. I'll bring the conversion and the revenue.

Please go here for a quote or call 704-517-0241. Skype: ScottMartin22.