Direct Response Copywriter On The Real Role of A Direct Response Copwyriter
/If you're a business owner, a marketing manager, or a CMO ... or just someone involved in this crazy world we call marketing, it's easy to get distracted.
* You might be managing a team.
* Some people want to win awards for creativity.
* Others think it's all about technology ... especially in the age of AI.
But the #1 goal is always ...
MAXIMIZE TOP-LINE REVENUE
Other things are going on below that top line but, in business, a lot of revenue is always a good thing.
From my perspective as a direct response copywriter, this means ...
You must be working with the copywriter who is the most likely to bring you the most revenue. It's your responsibility to shareholders or the business owner to make this happen.
You need to be a little brutal here and ask this question ... "is my current copywriter the one who is going to write copy that brings me the most money?"
A copywriter must have the following.
* Awesome traffic.
* The ability to test.
* Superb products and services to sell.
On occasion, direct marketers I’ve worked with have tried to find a copywriter to replace me or they’ve used a different approach to generating that top-line revenue.
I fully expect this. However, these companies kept me around. Why? Because my copy kept millions of dollars rolling in.
A copywriter is a salesperson. What happens when salespeople fail to generate as much revenue as they could/should? They get replaced.
If you’re looking for the copywriter who is most likely to generate the most revenue, then we should definitely talk. Go here to contact me.
Marketing is not joking around. Your business/career depends on finding the people who are going to bring you massive revenue. You can't afford to have passengers on the team.
I've seen numerous CMOs get fired over the years. Not one of these CMOs wanted an elite-level direct response copywriter in their organization. They thought, "I'll get a copywriter who can be on-brand and be OK plus a junior copywriter will be just fine and will save me a bunch of money."
Best wishes for your success ...
Scott Martin Direct Response Copywriter Direct Marketing Specialist