Mission Statement
As a direct response copywriter, my mission is to help clients maximize revenue by providing the highest level of direct response copywriting. I will provide services punctually, on deadline. I will be professional and responsive. I will also communicate frequently. In addition, I provide pricing advice and tactics to ramp up revenue even more.
- The purpose of copy is to SELL products and services, not win awards or kudos.
- The ONLY expert is the customer or client who will buy what you’re selling. That’s why testing is VITAL to success.
- Opinions about copy are just that – opinions. Testing data drives copy.
- Sell with integrity. Tell the truth about the product while stressing benefits … disclose the limitations. And always include a rock-solid guarantee.
- I’m here to help you reach your business and personal goals. I believe in the power of direct response copywriting to ramp up sales and build profitable and super-valuable businesses.
