Notes for Tom Morkes Mastermind Group

1. Know the difference between branding copy and direct response copy.
2. ROI is off the charts.
3. It all starts with your list and/or traffic.
4. Next time you’re buying something, look to see how much copy there is.
5. The more you tell, the more you sell.
6. Long copy always beets short copy.
7. Yes … it’s hard, but not impossible, to find direct response copywriters who can get the job done.
8. It’s not always going to work.
9. Measure results … and expect your copywriter to fail.
10. Yes … you can use direct response copy within your branding framework.
11. Go here for reviews of books about direct marketing and direct response copywriting.