Notes for Tom Morkes Mastermind Group
- Know the difference between branding copy and direct response copy.
- ROI is off the charts.
- It all starts with your list and/or traffic.
- Next time you’re buying something, look to see how much copy there is.
- The more you tell, the more you sell.
- Long copy always beets short copy.
- Yes … it’s hard, but not impossible, to find direct response copywriters who can get the job done.
- It’s not always going to work.
- Measure results … and expect your copywriter to fail.
- Yes … you can use direct response copy within your branding framework.
- Go here for reviews of books about direct marketing and direct response copywriting.
