A Superb Benefit Headline

Like so many products today, car rental is pretty much a commodity. Sites like Orbitz have made shopping for a rental car an exercise in picking the best price. Yes--there are tie-ins and frequent user programs but it's all pretty much the same. You get to the car rental place. You're treated very well. You get into a car with a no-smoking sticker but the car smells like the last person who rented it had a three-pack-a-day habit. I had a certificate for Budget and I have a Budget card and so I went to the Budget site for a recent car rental and the first words I saw were:

Rent a car in just 60 seconds.

See it here.

There are some other clear benefit headlines on the home page.