If you are a direct response writer, you can write a radio ad

I contacted a direct response advertising agency a couple of weeks ago. The agency is based in the Los Angeles area. They had a couple of clients who have experienced success with their advertising. However, things change and now, the ads are not getting the results of previous months. Remember, this agency is a direct response agency so they measure everything...excellent lesson there. They asked me to write some "spots" and, even though I had never written a radio ad, I simply used the time-tested fundamentals of direct response copy.

Here's the result. Thank you to Natalie Hale at Media Partners Worldwide for the opportunity.


For my website, www.scottmartinwriting.com, go here.