It's unpredictable at times
It's not a science but it's not art, either
It's important--perhaps more important than ever
It's destroyed print and Yellow Pages
It can be very expensive
It's highly measurable but still controversial
It's a weird animal. If you're not getting great SEO results there are lots of things you can do to improve your ranking without spending a ton of money...I'll go through these in a later blog. This blog is dedicated to the people who are getting excellent results.
Here's what I hear...over and over.
"We're getting great search results but nobody stays on the site." And if they're not staying, they're not buying.
It's like spending a lot to get someone to a store but once the customer is in the store, there's nothing there. So the customer leaves. And is annoyed and frustrated. And never comes back.
I'm starting to hear from a number of SEO people who understand this problem...they didn't before. They thought, "OK I got great results for my client so that's it." Google results were great but MONEY and REVENUE rates were poor. So...they're asking me to write copy for the website that gets people to stay and buy.
So, if you're getting great search results, well done. Now let's make some money by writing response driven copy.
I solve the web copy bottleneck problem. For my copywriting website, go here.
Charlotte copywriter: www.scottmartinwriting.com
North Carolina copywriter: www.scottmartinwriting.com