I found this blog by Seth Godin about landing pages.
The blog is five years old—an eternity in the world of digital marketing. But the blog provides good advice for everyone who organizes/writes landing pages—and the advice will be salient in several years.
I’m not overly impressed with gurus and celebrities: we’re all the same ultimately. But the media needs stars and Seth Godin got to be one of the stars. I'm not sure I really learn a lot from the guy.
But I’m not jealous. I have a lot more hair and somebody recently told me I looked like I’m 34 while I'm a lot older that that. So, Seth Godin, stuff that in your pipe and smoke it!