Copywriter admires a solid USP

Saw this sign in the neighborhood. Note the value proposition/USP: One-day bath remodeling.

It's a superb USP and a classic example of the speed approach to developing a solid unique selling proposition. It's a clear USP and it's achievable and realistic. The sign also includes the magic word, FREE.

The sign has a clear web address and upon further inspection, it's a solid website. Take a look. The USP is in the headline but could be a little more front and center. There's solid content. The copy is a bit SEO-ish but that's understandable.

Is your USP as clear as the one from Bath Fitter?

A direct response copywriter should have USP development and writing in his arsenal. I do. Contact me here to discuss yours.

On another note: I've added some additional pages to my website. One of the pages details the copywriter problems I solve and how I solve them. All feedback appreciated.


I'm a direct response copywriter based in Charlotte, North Carolina. I specialize in providing copy and content for the direct marketing environment--for clients around the world. Enter your info to the right for my free series: Seven Steps to High Converting CopyOr contact me here for a quote.