Word of the Night from a Direct Response Copywriter

I'm going to start a nightly series I'm calling 'word of the night.' I thought about titling the series 'word of the day' but that seemed a touch unoriginal. Hope you enjoy this.

Tonight's word: SHUBRINESS.

Def: The warmth left in a seat or chair just after someone has been sitting in that seat or chair. "Jack Nicklaus was just sitting in this seat. I'm getting his shubriness."


I'm a direct response copywriter based in Charlotte, North Carolina. I specialize in providing copy and content for the direct marketing environment for clients around the world. I increasingly specialize in sales pages and landing pages. Enter your info to the right for my free series: Seven Steps to High Converting Copy. Or contact me here.