When I start to write for a client, or I'm talking with a potential client, I want to see what's working for them, and what's not. I'll write copy that emulates what works.
I think this happens more in the branding world but I sometimes get the sense that copywriters write for other copywriters. Perhaps some direct response copywriters write to impress other direct response copywriters.
I'm not one of them.
In fact, some of my copy would shock a serious direct response copywriter. But the copy converts. One recent promotion earned over $600,000 for a client. But a serious direct response copywriter might look at the copy and go "that's garbage."
I get it.
But I want my copy to help my clients be successful. I don't want prizes. I don't want long debates with other copywriters. I can check my ego at the door.
I'm a direct response copywriter. I specialize in providing direct response copy for the direct marketing environment for clients around the planet. I specialize in sales page copy, landing page copy and copy that persuades readers to pull out their credit card and buy. Enter your info to the right for my free series: Seven Steps to High Converting Copy. Or contact me here if you have a project you'd like me to quote.
I'm also a Dan Kennedy Certified Copywriter for Info-Marketers.
Disclaimer for the above.
The Dan Kennedy Copywriter for Info-Marketers Certification is awarded to professional copywriters who have successfully completed a course of study of preparation for such copywriting. This Certification has not been provided by an accredited education institution. It does not constitute endorsement of or liability for any individual copywriter by Mr. Kennedy or any companies or organizations affiliated with Mr. Kennedy. The client's relationship is solely with the individual copywriter retained via any agreement.