Direct Response Copywriter on the Perfect Headline

You've likely heard about the importance of the headline in copy. As a direct response copywriter, I have a large swipe file of successful headlines.

But, at its core, what is a headline in direct response copywriting?

It's a deal...

Read this copy and you'll get this.

"This" needs to be highly specific, the more specific the better. Follow the "deal" model and you can get the headline to perform its most important task: persudade the reader to read the body copy.


I'm a direct response copywriter. I specialize in providing direct response copy for the direct marketing environment for clients around the planet. I specialize in sales page copy, landing page copy and copy that persuades readers to pull out their credit card and buy. Enter your info to the right for my free series: Seven Steps to High Converting Copy. Or contact me here if you have a project you'd like me to quote.

I'm also a Dan Kennedy Certified Copywriter for Info-Marketers.

Disclaimer for the above.

The Dan Kennedy Copywriter for Info-Marketers Certification is awarded to professional copywriters who have successfully completed a course of study of preparation for such copywriting.  This Certification has not been provided by an accredited education institution.  It does not constitute endorsement of or liability for any individual copywriter by Mr. Kennedy or any companies or organizations affiliated with Mr. Kennedy. The client's relationship is solely with the individual copywriter retained via any agreement.