Direct Response Copywriter on Creative Flexibility

My clients are almost all direct marketers. This means they ALL test like crazy.

If you take a peek at my portfolio, you’ll see a wide variety of styles and formats. But it’s all direct response copy.

Some clients want “pure” pedal-to-the-metal DR copy. Others want it toned down. Some use a format that’s built around graphics.

As a direct response copywriter, one of my jobs is to give the client exactly the style of direct response copy they want. Because that’s the type of copy that converts…based on their testing data.


I'm a direct response copywriter. I specialize in providing direct response copy for the direct marketing environment for clients around the planet. I specialize in sales page copy, landing page copy and copy that persuades readers to pull out their credit card and buy. Enter your info to the right for my free series: Seven Steps to High Converting Copy. Or contact me here if you have a project you'd like me to quote.

I'm also a Dan Kennedy Certified Copywriter for Info-Marketers.

Disclaimer for the above.

The Dan Kennedy Copywriter for Info-Marketers Certification is awarded to professional copywriters who have successfully completed a course of study of preparation for such copywriting.  This Certification has not been provided by an accredited education institution.  It does not constitute endorsement of or liability for any individual copywriter by Mr. Kennedy or any companies or organizations affiliated with Mr. Kennedy. The client's relationship is solely with the individual copywriter retained via any agreement.