Some random thoughts about direct response copywriting during this holiday season.
I was out in Los Angeles visiting a client. I stayed one night near Culver City. I spent the next night in Newport Beach -- one of my favorite spots. Whenever possible, I like to stay in family-owned hotels. They're tough to find and no, I don't count Hilton as a family-owned hotel.
Genuine locally-owned hotels and inns ooze charm plus they can be less expensive than chains. These hotels have personality.
In Colorado, I love The Mountain Chalet Aspen. In Newport Beach, I discovered the Bay Shores Peninsula Inn just a few blocks from the beach on the Balboa Peninsula. It's a little old school plus it's not going to win any awards for architecture but it provides a lesson for all direct response marketers.
I received a friendly greeting when I arrived. The guy at the desk made me feel genuinely welcome. After my visit, I received a thank you email. And then -- get this -- I received a thank you card.
Guess where this direct response copywriter is staying the next time he visits Newport Beach?
My new site providing "look over your shoulder" copywriting videos is up and running. It's in its infancy so it's just $2 a month right now. I'm adding at least one video a day. Click here for more info.
I attended a couple of big marketing/copywriting conferences this fall. And they are still in my mind. The first was Titans of Direct Response in Stamford, Connecticut. The event was a tribute to Marty Edelston who told his copywriters: "tell the truth." That's the best advice for every copywriter. I don't lie or make stuff up when I write direct response copy. I research and provide facts tide to benefits.
At the AWAI Bootcamp in October in Delray Beach (worth a visit) I especially enjoyed hearing from Brian Kurtz of Boardroom who told us about what it takes to write for big marketers. Enthusiasm and desire were two traits. I love being a direct response copywriter. In the past few weeks, I've been taking notice of people who are enthusiastic about their work -- even if the work is somewhat menial. Enthusiasm makes all the difference in sales.
I'm a direct response copywriter. I specialize in providing direct response copy for the direct marketing environment for clients around the planet. I specialize in sales page copy ... copy that persuades readers to pull out their credit card and buy. Enter your info to the right for my free series: Seven Steps to High Converting Copy. Or contact me here if you have a project you'd like me to quote.
I'm also a Dan Kennedy Certified Copywriter for Info-Marketers.
Disclaimer for the above.
The Dan Kennedy Copywriter for Info-Marketers Certification is awarded to professional copywriters who have successfully completed a course of study of preparation for such copywriting. This Certification has not been provided by an accredited education institution. It does not constitute endorsement of or liability for any individual copywriter by Mr. Kennedy or any companies or organizations affiliated with Mr. Kennedy. The client's relationship is solely with the individual copywriter retained via any agreement.