My professional life revolves around my clients and what they need. As a direct response copywriter, I'm fortunate to have wonderful clients. And that's by design. My clients are looking for someone who is serious. And I'm looking for clients who are serious about direct response marketing.
The most important word is trust. My clients have to trust me to deliver copy that will sell products and services. It has to work. And they also like it delivered punctually.
I want and appreciate feedback from clients. But the great clients trust their copywriters. When a client does not listen to me, there's going to be a problem and it's not an ego problem; it's a sales problem. A direct marketer who over-questions a direct response copywriter won't sell as much as they could. I've seen it happen many times. My advice to clients, let me do what I do.
Testing solves the trust issue. With testing, everyone knows what's working and what's not. The client has to understand that most copy will fail to beat the control.
When I was in corporate communications, I regularly hired creative providers including photographers, printers, designers, and the like. I let them get on with their work. I also gave them very specific creative direction. I almost always got great results.
So I work extremely hard to find great clients then keep them happy. If they're not happy or I'm not happy with their feedback, then it's time to part company. The only feedback I won't tolerate is rude feedback. A company won't get very far by berating creative talent. The most successful direct marketers, like Boardroom, treated their direct response copywriters almost like royalty.
I discuss this in more length in my PDF, The Care and Feeding of Creative Talent.
I'm a direct response copywriter. I write direct response copy for clients around the world. Enter your information to the right for my free series: Seven Steps to High Converting Copy. Or contact me here if you have a project you'd like me to quote.
I'm also a Dan Kennedy Certified Copywriter for Info-Marketers.
Disclaimer for the above.
The Dan Kennedy Copywriter for Info-Marketers Certification is awarded to professional copywriters who have successfully completed a course of study of preparation for such copywriting. This Certification has not been provided by an accredited education institution. It does not constitute endorsement of or liability for any individual copywriter by Mr. Kennedy or any companies or organizations affiliated with Mr. Kennedy. The client's relationship is solely with the individual copywriter retained via any agreement.