Direct Response Copywriter On Email Marketing That Generates Millions of Dollars In Revenue

ELEVEN Keys To Successful Email Marketing ... Based On 25 Years Of Copywriting Plus Over 10,000 Emails ...

With the constant emphasis on everything “new and shiny” in marketing, it’s easy to forget the power of email. I was at a conference recently where Ryan Deiss of Digital Marketer gushed, yes … gushed, about email. Every successful direct marketer continues to rely on email to generate revenue.

Want Your Email Marketing To Be Successful? Follow These Guidelines And You’ll Bring In More Revenue.

• Test your subject lines like a maniac.
• The ultimate measurement is revenue, not open rates and other metrics. Organize your testing around revenue.
• Put a full-on direct response headline at the top of the body of your email. A subject line is not a headline.
• Let people unsubscribe. If someone isn’t interested in what you’re selling, that’s perfectly fine. After several sends, you'll end up with a database that wants what you're selling and you'll have very few people unsubscribe.
• Provide valuable information in every email. This builds and maintains a relationship with your customers.
• Use the classic AIDA copy formula … or problem/solution.
• Where are you sending people from your links? I know a famous company that sends people to “generic” pages on their website. That’s a huge mistake. Specific landing pages mean more revenue.
• AI will give you email copy that will not convert. You’ll save time and some money but you won’t get any revenue … or not much.
• Hire a direct response copywriter to write your copy and manage the process. Use a direct marketing approach. Run away from the branding people as fast as you can.
• People will remember your company when the emails are valuable. However, you can't measure this impact. It's a bonus.
• Email segmentation and automation are beautiful because you can more accurately target your audience.

Yes … we all get a lot of marketing emails. That's a good thing because this provides you with an opportunity to stand out from all the “garbage” that comes our way.

I wrote emails for a small restaurant in Charlotte, NC. It was a restaurant with quite possibly the world’s worst restaurant location. I helped them build a database of over 3,000 opt-in emails and people always said, “your emails are the only ones I like to open."

Let's Get Your Email Marketing Generating Revenue ...

If you KNOW your emails should be generating more revenue, let’s talk. Maybe you haven't been doing much with your email database.

Either way, I’m happy to provide a free 30-minute review of your current email marketing. Go here to set up a time to meet. I can’t wait to help you generate more revenue from your email database.