Direct Response Copywriter On A Marketing Fundamental

Want More Revenue? Remember The Basics.

A Focus on Direct Marketing Fundamentals. Part 1.

I recently watched a video from a conference where a group of CMOs were talking about AI. Maybe you love this whole AI thing. Maybe it gives you a whopping headache.

Either way, these "high-powered" CMOs never once talked about what really matters when it comes to driving revenue, which, last time I checked, is our job as marketers. The CMOs talked about "new team structures" and so on.

In this AI fog, it's time for a series about marketing basics that drive revenue.

Basic #1. People Want to Feel Better About Themselves ... Or Just Better ...

Golfers have their pain points. Golfers get stressed about everything from how they look to making a four-foot putt. Golfers, just like everyone else, want feel better about their game and themselves.

I was watching a tournament last year and, on a straightforward hole, I watched Scottie Scheffler pump his tee shot OB. And, last time I checked, he's the best golfer on the planet. Nobody masters our game and everyone wants to get better. It's the driving force in our business.

When you position your product or service as something that will help golfers feel better about their game, short-term or long-term, you're on your way to making a sale and starting a long and profitable relationship with that customer.

To get started, focus on the most important benefit ... the #1 reason golfers love your product or service. Then build everything around that #1 benefit. It's a strategy that's helped me help my golf clients generate millions of dollars in revenue.