Direct Response Copywriter on Why CMOs and Marketing Managers Get Fired

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I’ve worked in direct marketing for over 30 years and my passion for direct response copywriting, direct marketing, and generating whopping amounts of money for my clients remains off the charts.

Something I’m also passionate about is the people I work with and helping them become wildly successful.

As such, I’ve seen two types of CMO/marketing manager.

  • The one who gets fired.
  • The one who moves up the corporate ladder.

To me, it’s pretty simple. The ones who get fired are …

  • Experts in corporate jargon.
  • All about "the brand."
  • Good looking.
  • Currently hiding behind AI.
  • Well-educated, often with advanced marketing degrees from famous universities.
  • Totally clueless when it comes to direct marketing.
  • Horrible when it comes to generating revenue.
  • Always seeking awards for “creativity.”
  • Excellent at making excuses when, not if, revenue fails to materialize.

The ones who prosper …

  • Are passionate about direct marketing.
  • They are not necessarily ugly but not necessarily beautiful.
  • Have an elite-level direct response copywriter on their team.
  • Have zero interest in awards and only care about top-line revenue.
  • Test like crazy.
  • Overcome external challenges in their respective markets.
  • Know how to generate revenue, often out of thin air, because they are DIRECT MARKETERS.

Maybe I’m simplifying things. Or maybe I’m not.

There’s a company I’ve followed for over 20 years. They’ve had six CMOs in that time, all of whom have been fired. The company has a famous product ... an awesome product, in fact. Yet all of these CMOs failed. Why? See above. Revenue is currently way down at this company and I doubt the current CMO will last long. Why? See above.

Look … if you’re a marketing manager or CMO and you want to thrive in your career, make sure you know how to generate revenue through direct marketing. Make sure you have a direct response copywriter around.

I’ve helped hundreds of CMOs and marketing managers succeed and avoid the scrapheap of failed CMOs and marketing managers.

If you want my help, go here and let's talk.

Look … you can follow the siren song of “brand equity” and “award-winning creative” and all that nonsense … and get kicked to the curb … and have to do something else … and see your income vaporize … or you can be a direct marketer who knows how to generate piles of cash and have a wildly successful career.

Most people in marketing, for whatever reason, choose the former. I think you’re smarter than that.