Direct Response Copywriter on How Not to Advertise

By Scott Martin, Direct Response Copywriter

If you're like me, you would rather have nails nail-gunned into your head than visit an office supply store for ink cartridges.

However, I needed ink so I got ready to visit my local 'big box' office store. Before making that ugly trek I remembered there's a specialist ink cartridge store less than 400 yards from my office. So I went to the company's website to check the price. As a direct response copywriter, I'm always interested in how a company organizes its site.

First, it was almost impossible to find a price comparison. To get a price, the company wanted me to complete a form asking for pretty much all my personal details. No thanks. However, once I found the right page and entered the number of the ink cartridge, here's what I got.

(Click for a larger image if you can't see this...)

This company is a locally-owned franchise. I hope they improve their website.


I'm a direct response copywriter. I specialize in providing direct response copy for the direct marketing environment for clients around the planet. I specialize in sales page copy, landing page copy and copy that persuades readers to pull out their credit card and buy. Enter your info to the right for my free series: Seven Steps to High Converting Copy. Or contact me here if you have a project you'd like me to quote.

I'm also a Dan Kennedy Certified Copywriter for Info-Marketers.


Disclaimer for the above.

The Dan Kennedy Copywriter for Info-Marketers Certification is awarded to professional copywriters who have successfully completed a course of study of preparation for such copywriting.  This Certification has not been provided by an accredited education institution.  It does not constitute endorsement of or liability for any individual copywriter by Mr. Kennedy or any companies or organizations affiliated with Mr. Kennedy. The client's relationship is solely with the individual copywriter retained via any agreement.