Direct Response Copywriter on How NOT To Find Clients Part 4

How NOT to Find Clients. Part 4.

A Series of Essays for Copywriters and Fellow Creative Professionals.


NOTE: You're reading a series of blogs about how to find clients ... and how NOT to find them. This series will be extremely controversial. Read the blogs and you’ll discover my experiences with finding direct response copywriting clients … what works and what’s a waste of time. The goal is to help you find “elite” level clients with deep pockets who are looking for top-quality creative talent.


Method #4. Major Job Sites Like Monster and Career Builder.

Again, you're going to think I'm crazy. You will place your resume on these job sites ... plus some minor ones. You can get a steady stream of jobs for which you're qualified. Recruiters will also find you.

In my experience, many of the jobs listed on these sites are not the best gigs. They're "jobs" with companies who may or may not respect great copy. You might find a better-paying gig on a site like The Ladders which advertises jobs with higher salaries.

Yes -- you'll find my resume on these sites. I get a call time-to-time from a recruiter. But the recruiter is simply trying to place as many people as possible in jobs. The gig might be good. The gig might be terrible.

I tell everyone to make sure they have an up-to-date and keyword optimized resume on all the big job sites. But … again … it’s PASSIVE and you’re at the mercy of a head hunter.

You're going to have a full-time gig and perhaps you like that. Perhaps you don't. I prefer to have several different clients. If you're a younger copywriter, then the experience working for a larger group might be valuable.

However, ultimately, if you want the greatest clients then you have to GO AFTER THEM. To find these clients, you need a database ... and you can find it here.


I'm a direct response copywriter. I write direct response copy for clients around the world. Enter your information to the right for my free series: Seven Steps to High Converting Copy. Or contact me here when you have a project you'd like to discuss. I'm also a Dan Kennedy certified copywriter for information products.