I read an article in The Wall Street Journal about ad spending for the Super Bowl. The cost for each spot is comical ... around $3 million for 30 seconds. I'll work for that!
Several companies will be advertising for the first time in the big game. On the big game? For the big game? I don't know...
Several companies will be advertising for the first time. In the past, even some smaller companies have spent vast sums to be part of the Super Bowl mix. Chunks of advertising budgets will be spent because so many people will be watching. It's a huge risk.
As a direct response copywriter, I wish these companies would spend their money on a solidly executed direct response campaign.
It will be impossible to measure results from the Super Bowl spend. But with a direct response campaign, they could actually measure results and make decisions based on what worked and what failed.
The world might find the Bud Light ads funny but will they increase sales? Not even Budweiser, with all their marketing horsepower, will know.
I'm a direct response copywriter. I write direct response copy for clients around the world. Enter your information to the right for my free series: Seven Steps to High Converting Copy. Or contact me here if you have a project you'd like me to quote.
I'm also a Dan Kennedy Certified Copywriter for Info-Marketers.
Disclaimer for the above.
The Dan Kennedy Copywriter for Info-Marketers Certification is awarded to professional copywriters who have successfully completed a course of study of preparation for such copywriting. This Certification has not been provided by an accredited education institution. It does not constitute endorsement of or liability for any individual copywriter by Mr. Kennedy or any companies or organizations affiliated with Mr. Kennedy. The client's relationship is solely with the individual copywriter retained via any agreement.