From the desk of Scott Martin, direct response copywriter, Aspen, Colorado.
It’s the holiday season, in case you’ve been hiding under a rock, and it’s the time of year when I have a few days NOT writing copy and not getting any communication from current or potential clients.
I’m fortunate to have many great clients and I’m fortunate to have communication from them. But it's pleasant to have a bit of a break, even though I love my work.
I know that many of you want/need more clients, more often.
This time of the year, I’m actually really busy, regularly waking up around 5 to catch a bus at 6:45 a.m. to be ready to teach skiing all day beginning at 9. It’s wonderful to have a ‘bonus’ career that complements and augments my ‘regular’ work.
I don’t know how or where you’re spending the next couple of weeks. I hope it’s a fun time and mostly peaceful.
But even though I’m busy and active, I’m thinking about what’s next for me in this upcoming year when it comes to copywriting.
Who do I want to work with? Which categories? What type of clients? Do I want to start selling my own stuff instead of helping clients? I've helped a lot of people generate a massive amount of revenue.
If there’s ONE thing I really want YOU to focus on in the upcoming months, it’s being more proactive instead of reactive when it comes to building and expanding your copywriting business.
In fact, and here’s something that might seem really controversial, if you’re getting going and you’re frustrated with stupid clients and bad work, I’d rather see you have some type of side job that keeps you solvent while you do two things …
One. Improve your portfolio with spec pieces. Create a product or service and write copy for that product or service.
Two. Make a point to start contacting great potential clients. This requires persistence, intelligence, and patience.
End the insanity of Upwork and Facebook groups and other platforms where grim potential clients offer nothing but slow payment, bad pay, and constant headaches.
Perhaps your next step is to find a full-time gig with an agency or with a company. This will provide you with some stability plus some valuable experience. Then, if you want the freedom that comes with freelancing, you have a sprinboard.
Then there’s one more thing. Make a point to read more about direct response copywriting and direct marketing next year. Want to know what I read? Click here.
Have a great holiday season.
And think about this thought from one of the world’s top direct response copywriters.
“There’s an ocean of work out there. And you’re a thimble.”
All the best,