Great Copywriting--From the Ghetto
/Yes--I'm a copywriter but I spend chunks of time taking my son to various parts of Charlotte for soccer practices, camps, and games. So I'm actually a copywriter/chauffeur. The Charlotte Chamber of Commerce will tell you that Charlotte does not have ghettos but...we have ghettos. Recently, I was driving through a bad area of Charlotte on the way to a soccer game and I saw a simple but excellent headline--on the sign outside a laundromat...of all places.
A benefit headline from a bad part of Charlotte...of all places...
The owner should leave the laundry business and become a DR copywriter...
50 POUND DRYERS
BIG AND HOT
YOU FINISH FAST
What a superb example of a benefit headline--with some alliteration and vivid language to boot. I'm sure their drying business is not in any way static. The grammarian in me would like to change "fast" to the correct adverb but that would lessen the impact of the headline.
Still--it's a headline I would be proud to own.
A benefit headline from a bad part of Charlotte...of all places...
The owner should leave the laundry business and become a DR copywriter...50 POUND DRYERS
BIG AND HOT
YOU FINISH FAST
What a superb example of a benefit headline--with some alliteration and vivid language to boot. I'm sure their drying business is not in any way static. The grammarian in me would like to change "fast" to the correct adverb but that would lessen the impact of the headline.
Still--it's a headline I would be proud to own.
