Direct Response Verification

The more I get into direct response (and I love it) the more I understand a couple of things.

1. Either you get the power of direct response and believe in it or you don't.

2. People who have been exposed to DR really understand it--because it works.

I was giving a marketing seminar today and was introducing key DR concepts. One of the attendees used to work for a women's clothing store that uses DR marketing exclusively; the attendee told everyone, unsolicited, that DR works and verified everything I was discussing in the seminar. The former assistant store manager basically said, "I can vouch that everything in this seminar works."

That's part of direct response. There are no secrets. You just get on with all the techniques.

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