This ad was not a snore
/The merchants of direct response are increasingly active in the local newspaper. There was a great DR ad in the sports section today with the headline...
Are You Snoring Yourself to Death?
Of course, it looked just like a regular article. There was a photo of a woman next to a man who must have been snoring; the woman had her pillow around her ears. There was a ton of copy--written just like a newspaper article. I can't show you the ad but I went to the website for the product (out of sheer DR curiosity, of course) and, the site is all DR. It's a thing of beauty.
Actually, it's not that great looking a site but the ad and the site have everything.
Video
Testimonials
Lots of copy
Call to action
Clear benefits
A solution to a problem
A clear USP
Guarantee
Two different ways to order
And so on...
So, from my DR perspective, their marketing is not a snore at all and I'm sure they are selling a lot of a product that looks like it costs about $2 to make but sells for $89.97 (plus shipping and handling).
My guess is that an "A" list copywriter wrote all this.
Are You Snoring Yourself to Death?
Of course, it looked just like a regular article. There was a photo of a woman next to a man who must have been snoring; the woman had her pillow around her ears. There was a ton of copy--written just like a newspaper article. I can't show you the ad but I went to the website for the product (out of sheer DR curiosity, of course) and, the site is all DR. It's a thing of beauty.
Actually, it's not that great looking a site but the ad and the site have everything.
Video
Testimonials
Lots of copy
Call to action
Clear benefits
A solution to a problem
A clear USP
Guarantee
Two different ways to order
And so on...
So, from my DR perspective, their marketing is not a snore at all and I'm sure they are selling a lot of a product that looks like it costs about $2 to make but sells for $89.97 (plus shipping and handling).
My guess is that an "A" list copywriter wrote all this.
