Charlotte copywriter loves going to the dentist

One of the highlights of my summer has been my frequent visits to the dentist. That's right, I LOVE going to the dentist. Have I gone crazy?

One of my clients is Ballantyne Center for Dentistry and I work closely with one of the founders, Dr. Christian Yaste, DDS. Ballantyne Center for Dentistry specializes in cosmetic dentistry...when you want to replace your teeth for a better smile or simply get basic teeth whitening, they are among the best in the country.

I like going to see Dr. Christian Yaste, one of the top cosmetic dentists in the country. It's great to work with someone who understands direct response.

Dr. Yaste is a HUGE believer in direct response marketing and when you say "Dan Kennedy" his face lights up; there aren't many dentists who have read several Dan Kennedy books. I wrote the copy for the new Ballantyne Center for Dentistry website which is about to go live. I've seen a "draft" and it's a superb site. I'll blog again when it's live.

As a direct response copywriter, working with a client who understands the power of direct response copywriting and how it's so much better than "fluff" copywriting is vital. It's also a lot of fun. Yes, going to see the dentist is fun. I never thought I'd write these words!

I wrote the copy for their site in three days. This was a huge help because they badly needed the copy to get the site in development.

For my copywriting site, go here. For my portfolio, go here.