Do you like surprises?
/As a copywriter, I'm a small business owner and, as such, I have to market myself successfully.
How many times have you heard this?
"I hate surprises."
Unfortunately, I've heard this from a boss or two! And it's because I've handed them news about a bad surprise.
I'm not a huge fan of my electric company, Duke Energy. It's a monopoly sponsored by the federal government and the state government. I have a client in Australia and I wrote the copy for this landing page (currently getting an 80 per cent click through); I learned that, in Australia, they have a choice when it comes to which electricity company they want to choose. I have a small house yet my bill is stratospheric, especially in the summer. How I wish I could move my house to Australia.
The power company offered me a pleasant surprise for a change...15 of these eco lightbulbs for free. What are you doing to surprise your clients? Pleasantly, of course!
When paying my insane Duke Energy bill online, I got a pleasant surprise...an offer for 15 free lightbulbs. They arrived yesterday and I'm delighted. That's about $100 in value.
I just added to my monthly marketing checklist: Pleasant Surprise (like lightbulbs).
As a direct response copywriter, I'm always trying to follow my direct response copywriting checklist...headline...guarantee...benefits, etc...here's something to add: good surprise.
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I'm Scott Martin, a direct response copywriter. For my website, go here and make sure you request my free direct response copywriting checklist.
How many times have you heard this?
"I hate surprises."
Unfortunately, I've heard this from a boss or two! And it's because I've handed them news about a bad surprise.
I'm not a huge fan of my electric company, Duke Energy. It's a monopoly sponsored by the federal government and the state government. I have a client in Australia and I wrote the copy for this landing page (currently getting an 80 per cent click through); I learned that, in Australia, they have a choice when it comes to which electricity company they want to choose. I have a small house yet my bill is stratospheric, especially in the summer. How I wish I could move my house to Australia.
The power company offered me a pleasant surprise for a change...15 of these eco lightbulbs for free. What are you doing to surprise your clients? Pleasantly, of course!When paying my insane Duke Energy bill online, I got a pleasant surprise...an offer for 15 free lightbulbs. They arrived yesterday and I'm delighted. That's about $100 in value.
I just added to my monthly marketing checklist: Pleasant Surprise (like lightbulbs).
As a direct response copywriter, I'm always trying to follow my direct response copywriting checklist...headline...guarantee...benefits, etc...here's something to add: good surprise.
*
I'm Scott Martin, a direct response copywriter. For my website, go here and make sure you request my free direct response copywriting checklist.
