A couple of final thoughts from the Glazer Kennedy Info-summit a couple of weeks ago in Atlanta.
Dan Kennedy spoke for a total of eight hours. He spent five minutes talking about branding. In the other 475 minutes, Kennedy gave a clinic in the precise execution of direct response tactics—and it was a thing of great beauty.
It was wonderful to be in the company of so many direct response people. These are my favorite type of (business) people; these are the people who understand the value of direct response copywriting and they are some of THE most successful entrepreneurs on the planet. There were marketers in that room at the elegant Sheraton Atlanta who generate millions in revenue with very few employees.
These entrepreneurs spend time working on positioning but rarely spend time working on branding. A good lesson there...
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