Does direct response copywriting have to be obnoxious or tacky?

One of the biggest misconceptions about direct response copywriting...and all of direct that you have be obnoxious and hyperventilate.

As an aside, I once received a rejection letter from a big publisher saying "the prose hyperventilates a bit" which I took as a massive compliment.

Direct response can be obnoxious at times...and it should be. However, the style can be toned down while using all the tactics. Here's a link to a great podcast from Will Swayne about this subject.

I was writing content today with the volume at 11. The conversation in the copy was between a big-time Internet marketer and people he wants to subscribe to a website. His emails are really loud. However, I wrote copy last week for a client who wants direct response copy but very much toned down.