Backing up your product's benefit
/I'm at the second day of the PGA Merchandise Show in Orlando and I saw a company called SKB. They make hard cases for golf clubs. I have one of their cases and it's an excellent product. Take a look at the photo. They back up the benefit of the product, keeping your clubs safe from baggage handlers, with a $1500 guarantee.
In copywriting and marketing, the guarantee is extremely important and it can make the difference between making a sale and not making a sale. Many companies build all their marketing around the guarantee. Domino's and FedEx are two excellent examples.
Also note the prominent use of the magic word, FREE...
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A great example of a product guarantee. If our case fails to protect your clubs, we hand you [caption id="attachment_339" align="alignleft" width="225" caption="A great example of a product guarantee. If our case fails to protect your clubs, we hand you $1500."][/caption]500.
I'm a direct response copywriter with repeat clients around the world. My website is here.
In copywriting and marketing, the guarantee is extremely important and it can make the difference between making a sale and not making a sale. Many companies build all their marketing around the guarantee. Domino's and FedEx are two excellent examples.
Also note the prominent use of the magic word, FREE...
*
A great example of a product guarantee. If our case fails to protect your clubs, we hand you [caption id="attachment_339" align="alignleft" width="225" caption="A great example of a product guarantee. If our case fails to protect your clubs, we hand you $1500."][/caption]500.I'm a direct response copywriter with repeat clients around the world. My website is here.
