Copywriting for awards...or results?
/The Charlotte ad club announced their annual creative winners. One of the big winners was an agency with the Bojangles' account. Bojangles is a fast food restaurant. The food is inedible, in my opinion and I'm not really that fussy. The ads are funny. Let's check back next year on results and see if the campaign, which bleats "It's BO TIME!" with Geico-esque frequency, is still around. And I'll email the company to ask about the ROI.
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I'm a direct response copywriter based in Charlotte North Carolina USA. My website is here.