Copywriter motivators--what makes people pay attention?
/Five motivators...
FEAR
GUILT
GREED
EXCLUSIVITY
SOLUTIONS
I'm going to reveal how I determine which one of these to use and how to find the motivator within the motivator. This will determine headline and opening paragraphs: the crux of the impact.
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I'm a direct response copywriter based in Charlotte North Carolina USA. My website is here.