Copywriter motivators--what makes people pay attention?

What makes people buy? You'll hear this answer quite a bit..."a solution to a problem" and while that's correct in most cases, a copywriter has to go one step further...and find the perfect motivator. In the next few days, I'm going to write about five motivators although I reserve the right to come up with more. It's my blog and I'll add motivators if I want to. Right?

Five motivators...






I'm going to reveal how I determine which one of these to use and how to find the motivator within the motivator. This will determine headline and opening paragraphs: the crux of the impact.


I'm a direct response copywriter based in Charlotte North Carolina USA. My website is here.