My first job was for a department store, now part of the Dillard's chain; I wrote ads for household items. It was a crazy job with lot of crazy people. And you could smoke. At least 80 per cent of the people in the department lit their new cigarette with the butt of the last one. But I learned how to typeset--copywriters had to set type as well as write powerful and compelling copy about toasters and luggage, etc..
I studied typsetting and learned some basic rules. In print--use serif fonts. Always set body copy with black type on a white background. Now, online, sans serif fonts are more readable.
I can't tell you how often I go to websites where the copy is totally unreadable. Rookie mistakes...
- White type on a black background.
- The type is too small to read.
- Or both.
Here's a classic example of a wesbite that's totally unreadable. Guys, you might as well not have a website. By making your type too small, you're throwing money out the window.
I'm always happy to help clients with typesetting--print or web.
Tell me about some websites you think are perfect when it comes to readability.
I'm a direct response copywriter based in Charlotte, North Carolina. I specialize in providing copy and content for the direct marketing environment. Enter your info to the right for my free series: Seven Steps to High Converting Copy. Or contact me here.