What is an SEO Copywriter?

SEO Copywriter is a fairly common phrase. And here's a definition I found.

SEO copywriting refers to the knack of being able to create original text (possibly) after referring to existing material in such a manner that it propels your website’s ranking amongst the top 1st rank contenders on a Search Engine. Common factors influencing a good SEO copy are keyword choice, keyword relevancy, keyword density and placement, use of synonyms and knowledge of Latent Semantic Indexing.

Some heavy fuel there!

So an SEO copywriter simply plops keywords into copy or writes copy around the keywords. And there's a TON of SEO copywriting on the web and it shows. It's mostly drivel and while it may help with SEO, there's no excuse for copywriting this poor...this from a lead generation website in Delhi.

SEO is constantly evolving and it is necessary to determine the goals, target users, and competitiveness of a particular website before charting out a customized SEO plan accordingly. Internet-Marketing-Services-India believes that SEO is much more than getting the #1 position in Google search results.

Really? Then why is your copy so poor? Where's the response mechanism?

A direct response copywriter incorporates keywords AND writes copy that compels the reader to take the next step in the sales process. One of my clients handles millions of dollars in PPC spend and gets superb SEO results for their clients. But that's only half the battle. The copy has to convert readers into buyers and so their copywriting model is direct response. And it works.

So while an SEO copywriter might be able to help with SEO, it's all waste of time if the copy fails to deliver a lead or a customer. If you can get those high rankings AND generate leads and revenue--why would not want that?


I'm a direct response copywriter based in Charlotte, North Carolina. I specialize in providing copy and content for the direct marketing environment--for clients around the world. Enter your info to the right for my free series: Seven Steps to High Converting Copy. Or contact me here.