I got an email today from Carowinds, which, if you’re not from Charlotte, is a big entertainment park with a whopping marketing budget. They have some epic roller coasters, etc.
Click on the image for a bigger version.
This email is an example of shoddy email marketing.
- Why do they need to ask me to unsubscribe? I already opted in.
- If they need to get people to stay on the list, provide an OFFER!
- It looks like my only option is to unsubscribe. Seriously?
Admittedly I don’t know why they’re asking me to opt out but I would hope that a big company would provide a stronger email than this one.
It’s a textbook example of how to get people to leave an opt in email list. Opt in emails are extremely valuable.