Direct Response Copywriter Meets Bob Toski
/I didn’t attend the PGA Golf Show this year but I’ve attended in the past. One highlight was being around Bob Toski, a famous golf instructor who is now 75. I can’t think of anyone with more energy—of any age.
Another golfer once told me that getting a lesson from Bob was a show. And, after meeting Toski, I concur. I think about Bob when I'm trying to get some energy into my copy.
There’s an interview with him in the current issue of GolfWorld. I can’t provide a link as it’s a paid site but here are some gems…about golf but more about life and business.
“I finally raised my lesson rate to $200 because everybody said if I didn’t, people were going to think I didn’t know anything.”
“Tension and anxiety are the two biggest killers in life, never mind golf.”
“Simplicity is the answer to complexity.”
“They say it’s a mind game (golf). Like hell it’s a mind game. It’s a physical game. If you want to play a mental game, play chess.”
One of these days, I'm going to take a lesson from the man. His bio.